Jul 24, 2023Vidalia Onion Committee pairs with Certified Angus Beef
The Vidalia Onion Committee (VOC) is partnering with Certified Angus Beef for a social media content series aimed at helping at-home chefs level-up their grilling.
Launching this summer, Vidalia onion fans and Certified Angus Beef brand enthusiasts can explore recipes and grilling inspirations.
The content series will focus on the unique, sweet flavor of Vidalia onions and tap into the desire to discover new recipes that take the outdoor grilling experience to the next level. The Certified Angus Beef chef team is creating three videos featuring recipes that incorporate Vidalia onions. The first recipe, now live on Instagram, is a modern take on steak and eggs: a hash made from Certified Angus Beef ground beef with sweet Vidalia onions and savory herby eggs.
“We’re thrilled to partner with Certified Angus Beef this summer to create these videos showing delicious ways to use Vidalia onions while they’re in season,” Cliff Riner, chairman of the VOC, said in a news release. “We have two premium brands that are wanting to bring the best to consumers seeking out quality and inspiration, which is what made this partnership a natural fit. We always aim to showcase different ways to cook with Vidalia’s when they’re available, so we’re excited to launch the new series.”
“Here at Certified Angus Beef, we’re all about finding ways to inspire and elevate every meal and every moment with the best beef,” Tracey Erickson, senior executive vice president of marketing at Certified Angus Beef, said in the release. “Showcasing mouthwatering recipes with Vidalia onions is a great way to inspire the best at-home chefs and enjoy every bite this grilling season.”
Vidalia onions are available between mid-April through early September. Grown in 20 South Georgia counties, the unique combination of weather, water and soil is what gives Vidalia’s their sweet taste.
To view the social media content series, follow Certified Angus Beef on Instagram, Facebook and TikTok. For more information on Vidalia onions, visit vidaliaonion.org and follow the Vidalia Onion Committee on Instagram, Facebook and TikTok.