agritourism
Managing increased customer traffic at your farm market
On a recent sunny morning, I visited a well-established farm market to talk with the manager. The parking lot was nearly full and inside the market, there were three registers in operation, and they still... more »
Navigating growth: Penn State farm market survey
Farmers markets and retail farm markets play a crucial role in connecting consumers with locally sourced produce and goods, fostering community engagement and supporting small and medium-scale farmers and artisans. As part of a USDA... more »
The 2024 Great Lakes EXPO Farm Market Bus Tour explores innovative farm markets in Michigan
Mark your calendars for the annual Farm Market Bus Tour 2024, scheduled for Monday, Dec. 9. This immersive, full-day event is designed to provide farm marketers and agritourism owners and managers with valuable insights and... more »
Farm market & agritourism: Brand vs. logo
A few years ago, I was asked to attend a meeting of a local ag organization who had developed a branding program for their members to use that would identify that their products were produced... more »
Setting farm market prices and fighting pests, diseases
This VGN May/June issue is now available in print and digital editions. Here is a sneak peek of the topics discussed. Inflation, farm input costs shape farm market prices This edition of VGN features results... more »
Inflation, farm input costs shape farm market prices
The latest Vegetable Growers News and Fruit Growers News Farm Market Pricing Survey shows factors influencing how leading farm marketers charge for fruits, vegetables and other food. Properly pricing farm market produce and goods can... more »
Farm Market & Agritourism: markups vs. margins
A retail farm market manager knows that their business needs to make a certain gross profit percentage, in this case, let's say 30%. What do they do? The manager takes the cost of the item... more »
Ohio State University Extension announces joint agritourism and OPGMA events
Ohio State University Extension has announced the Ohio Agritourism Conference and OPGMA Summer Tour, combining efforts to provide valuable learning experiences while minimizing time away from the farm. Participants will gain insights into customer engagement,... more »
Inaugural Agritourism Summit offers immersive experiences
Michigan's agricultural and tourism sectors are set to converge at the inaugural Agritourism Summit and pre-summit farm tour. The event, scheduled for May 7-8 in Traverse City, Michigan, will be hosted by Michigan State University... more »
Farm Market and Agritourism: Effective pricing methods
Setting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability... more »
