Farmers’ Market

Jerry Mills: Book has successful launch; products, tools help out

Happy days! I was at the Great Lakes Fruit, Vegetable & Farm Market EXPO in Grand Rapids in early December to help launch my new book. “Notes from the Farm,” a compilation of my columns... more »

Take basics steps toward a successful market

What distinguishes a successful farm market from a mediocre one? Some simple management practices can be the difference between a profitable market and a marginal one. The following “seven steps to success” were observed by... more »

USDA: Farm agritourism dollars tripled 2002-2017

Agritourism helps U.S. farmers and ranchers generate revenue from recreational or educational activities, such as tours of a working farm or “pick-your-own fruits and vegetables” programs. Beginning and small and mid-size farms are increasingly exploring... more »

EXPO highlights new profit centers for vegetable growers

New sessions at the 2019 Great Lakes Fruit, Vegetable & Farm Market EXPO will introduce new crops to vegetable growers that will increase a grower’s offerings at farm market and beyond. A century ago, the... more »

Is agritourism right for your farm market?

Recently a few colleagues and I just led a two-day bus tour for retail farm market owners and managers visiting seven markets in Virginia. Most of the markets we visited are less than 10 years... more »

Retaining good employees requires an investment

I regularly encounter retail farm market managers and owners who express frustration with not being able to find, much less keep, good employees. Also, they talk about training employees to represent or at least understand... more »

Michigan approves $1M for needy families to spend at farm markets

Michigan taxpayers are sending more dollars for needy families to buy fruits and vegetables. Michigan House and Senate approved $1 million for the healthy food incentive program Double Up Food Bucks in the state 2020... more »

High-end agritourism: Taylor grows for chefs, wine estate guests

High-end wine estates, restaurants and boutique farm-themed hotels are becoming popular around the country. While their growing operations themselves don’t resemble traditional commercial agriculture, they do generate substantial income from farm visitors who stay or... more »


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