Business
Choosing the right market channel
As diversified farmers, we must master not only the production requirements for each of our products but also the strategies for effectively marketing them. The decision on how to sell our products is as crucial... more »
Common marketing mistakes farm markets should avoid
It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »
IFPA Policy Retreat prepares industry advocacy for 2025 challenges
The International Fresh Produce Association (IFPA) convened a Policy Retreat this month, gathering members of its U.S. Government Relations Council and Political Advisory Committee to lay the groundwork for its 2025 advocacy efforts. The event,... more »
Global Produce and Floral Show attendees have the opportunity to obtain free cyber insights
ZAG Technical Services will be offering free Cyber Insights Reports at the Global Produce and Floral Show, which runs Oct. 17-19, in Atlanta, Georgia. “We’re excited to offer this level of insight to businesses that... more »
Managing increased customer traffic at your farm market
On a recent sunny morning, I visited a well-established farm market to talk with the manager. The parking lot was nearly full and inside the market, there were three registers in operation, and they still... more »
Neolithics introduces AI produce inspection for vegetable growers
Neolithics has launched an AI-based produce inspection service designed to benefit vegetable growers by providing rapid, non-destructive assessments. The technology offers minute-by-minute results on the quality, ripeness and internal condition of produce, helping growers and... more »
Grants for farmers: Part 1: Grant listings
Are there grants for farmers? Yes! Read on to see several directories of the grant programs that farmers can apply for. Each listing has links for numerous grants as well as details on how and... more »
The 2024 Great Lakes EXPO Farm Market Bus Tour explores innovative farm markets in Michigan
Mark your calendars for the annual Farm Market Bus Tour 2024, scheduled for Monday, Dec. 9. This immersive, full-day event is designed to provide farm marketers and agritourism owners and managers with valuable insights and... more »
Why every operation needs two succession plans
It was a gorgeous spring morning in Maine, and our client Jim was moving his water tanker from one parcel of his sprawling farm to another, over a winding and hilly country road. It was... more »
Land transition webinar available
A webinar designed to help growers transition land and businesses to the next generation is being made available by Penn State Extension. Transitioning Land to a New Generation: Getting Started is a virtual on-demand recorded... more »