Marketing

California agritourism coordinator Penny Leff retiring April 11

Penny Leff has spent her time at University of California Agriculture and Natural Resources working as a champion of all things that blend agriculture and tourism (“agritourism”). Leff first brought her creative approach to University... more »

‘Delighting’ the online customer ideal marketers’ goal

From Brick Meets Click: The total U.S. online grocery market posted $9.3 billion in sales during January as more than 69.7 million U.S. households placed on average 2.8 orders across delivery, pickup and ship-to-home, according... more »

Jerry Mills: Pipe layers spur ideas for installing irrigation lines

I got my COVID-19 shot! No pain, no illness. I feel great. I never worried about influenza and never got flu shots until last fall. (I am allergic to the egg-based flu vaccine). Modern flu... more »

Oregon women chosen for first NASDA Women’s Farm2Food Accelerator

The National Association of State Departments of Agriculture Foundation, in partnership with the Oregon Department of Agriculture and the Washington State Department of Agriculture, has launched the first Women's Farm2Food Accelerator. The Women’s Farm2Food Accelerator will help... more »

2021’s strong start for fresh produce continues in February

“In December, we saw consumers moving around much more than any other month during the pandemic,” said Jonna Parker, Team Lead Fresh for IRI. “But come February, trips and basket size trends moved back to... more »

USDA proposes revising US standards for watermelon

USDA's Agricultural Marketing Service is proposing to revise the U.S. Standards for Watermelon to provide a common language for trade. In October 2019, the National Watermelon Association (NWA), a trade association representing growers, retailers, and shippers... more »

Watermelon board announces first female board president

National Watermelon Promotion Board held its biannual board meeting virtually on March 6 during which board member Jordan Carter was elected president by her peers becoming the first woman to serve in this position. Prior... more »

USDA suspends South Texas Onion marketing order provisions

USDA announced March 9 suspension of the South Texas Onion marketing order provisions. This action is a result of a referendum held by USDA’s Agricultural Marketing Service concerning continuance of the marketing order. In the... more »