Marketing
Global marketing discussion to be hosted by BrandStorm
United Fresh’s sixth annual BrandStorm event will take place online March 9-11, 2021. The event will feature the general session Global Marketing: Trends from Abroad, where marketing professionals from around the globe will share perspectives... more »
PMA comments on proposed FSMA traceability rule
The FDA is proposing to establish additional traceability record-keeping requirements (beyond what is already required in existing regulations) for persons who manufacture, process, pack, or hold foods the agency has designated for inclusion on the... more »
Tennessee, Kentucky farmers targeted by Agriculture Direct Farm Marketing Summit
Farmers interested in maintaining or building direct farm marketing relationships with consumers should make plans to attend the Agriculture Direct Farm Marketing Summit. The series of webinars, hosted by several agricultural industry partners in Kentucky... more »
Developing Oregon’s Winter Vegetable Market project fills need
Oregon’s mild winter climate is well-suited to storage crops and over-wintered field vegetables for local and regional markets. However, there are currently few locally-grown winter vegetables in produce markets from January through April. Growers, chefs,... more »
Virtual format set for Harvest New England Ag Marketing Conference and Trade Show
Registration is now open for the eighth biennial Harvest New England Agricultural Marketing Conference and Trade Show. The virtual program is set for two half days on Feb. 24-25 and will be offered at no cost... more »
Direct sales still key despite COVID-19 market changes
Direct sales at farmers’ markets and farm stands have been the only outlets for Thorson’s Farm Fresh Produce of Browerville, Minnesota, but the uncertainty of the pandemic meant developing a website for the 2020 season.... more »
Seminar precedes Harvest New England Agricultural Marketing Conference
Harvest New England Association has announced plans for the New England Farmers’ Market Mangers Seminar. Five workshops, focused on issues related to managing farmers’ markets, will be held over two days on Feb.. 22-23. The... more »
Living Greens Farm expands its market reach in Midwest
Living Greens Farm (LGF), the largest vertical, indoor aeroponic farm in the US that provides year-round fresh salads, salad kits, microgreens and herbs, announced the addition of significant new retail distribution of its products in the... more »
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