Marketing

Alabama farmers linked to local groceries with Sweet Grown initiative

Sweet Grown Alabama has launched an effort to help the state’s farmers sell more produce in local grocery stores. The nonprofit foundation, which promotes Alabama’s farming industry, is working with the U.S. Department of Agriculture, the Alabama... more »

Multiple factors shape 2021 vegetable crop

Quirks of weather, pandemic and trade are shaping the year being experienced by vegetable growers throughout the country. Statistics and officials paint a picture of a resilient industry facing challenges in the current season. USDA... more »

OPS keynote presentations headlined by Albertson’s co-chairman Jim Donald

Jim Donald, Albertson’s co-chairman, will be a featured keynote presenter at the fifth annual Organic Produce Summit (OPS), joining retail industry veteran Kevin Coupe for a provocative and engaging conversation about the future of the... more »

Retail demand for fruit and vegetables remains ‘robust’

While many aspects of the shopping trip have started to normalize, the weekly consumer demand for fresh fruits and vegetables continues to be robust compared with the 2019 pre-pandemic baseline. According to the May wave... more »

2021 Farm Fresh Directory is a guide to Colorado-grown products

As Coloradans look forward to returning to typical summer activities, farmers’ markets and fresh produce stands are once again becoming the top destinations for outdoor excursions. The Colorado Department of Agriculture’s 37th annual Colorado Farm... more »

Peruvian Asparagus Importers Association targets consumption increase

The Peruvian Asparagus Importers Association has released its 2020/2021 Fresh Asparagus Statistics, Category Trends and Demographics Report. “This year’s report is ready and available for distribution and we are very happy to report an increase of... more »

Former United Fresh exec Mary Coppola Heslep joins Ten Acre Marketing

Grand Forks, Nebraska-based Ten Acre Marketing, a full-service agricultural marketing firm expanded its team, tapping fresh produce marketing veteran, Mary Coppola Heslep. Coppola Heslep joins Ten Acre Marketing as senior vice president, creative after leading... more »

Top award winners announced by National Agri-Marketing group

The National Agri-Marketing Association has announced its Association Leaders and Marketer of the Year honorees. Tim Hassinger is named the National Agri-Marketing Association (NAMA’s) AgriBusiness Leader of the Year, Chad Gregory is named Ag Association... more »