Nov 10, 2016

Stokes Purple sweet potatoes go mainstream

From oatmeal add-ins to replacing bread for “toast,” savvy shoppers are looking for more than just orange sweet potatoes to add nutritional value and color to their meals, according to Frieda’s Specialty Produce. Stokes Purple sweet potatoes, exclusively available from Frieda’s, are the tubers they are looking for.

“This year’s shipments are up significantly from last year at this time, and we’re not even into the holiday season yet. That’s how strong the demand has been for these California-grown purple sweet potatoes,” said Karen Caplan, president and CEO of Frieda’s.

Their nutrient-dense nature makes them a hit with fitness enthusiasts and healthy eaters everywhere – as an energy and nutrition booster for oatmeal, smoothies, and even in baked goods and holiday treats, according to the company.

“We’ve seen a considerable increase in website traffic and shoppers contacting us to find purple sweet potatoes over this past year,” added Caplan. “Shoppers, especially Millennials, are discovering these special tubers through social media like Instagram, where the vibrant purple hue makes for beautiful food photography, attracting more shoppers.”