Farmers’ Market
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »
Farm market challenges: Labor, input costs drive farm market pricing
Pressed by inflation, escalating input costs, labor availability and competition from other venues, it’s more difficult than ever for farm market operators to effectively price their products. The latest Fruit and Vegetable Growers News Farm... more »
Effective methods for collecting customer data
Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve customer service and enhance their marketing strategies. Several... more »
Good Humus Produce’s community mindset
Good Humus Produce is a small, family-owned farm located in the picturesque Hungry Hollow valley of Northern California. Founded in 1976 by Jeff and Annie Main, the farm spans 30 acres of certified organic land... more »
Urban ag farm to be built at Pittsburgh training center
A Pennsylvania professional career training center has received grant funding to construct an urban agriculture farm and market. The Pennsylvania Department of Agriculture (PDA) has awarded Pittsburgh, Pennsylvania’s Bidwell Training Center (BTC) a $500,000 Agricultural... more »
From seed to store
When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under... more »
Understanding and addressing customer pain points
It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hinder their experience.... more »
Current Issue
Veg Connections: Heat-tolerant broccolini can integrate with clover living mulch
Farm market survey shows labor, input costs driving farm market pricing
Bedner’s: Popular South Florida agritourism, farm market destination
Organic Grower: Good Humus Produce’s community mindset
Workforce solutions: best practices
Ag Labor Review: Bridging the political divide
Farm Market & Agritourism: Effective methods for collecting customer data
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