Michigan Agritourism Convention marks 20th anniversary with education, farm tours
Michigan’s agritourism community will gather March 10–11, 2026, at the Bavarian Inn Lodge in Frankenmuth as the Michigan Agritourism Association marks the 20th anniversary of its annual statewide convention. The 2026 Michigan Agritourism Convention will... more »
How Hanulcik Farm went from local to hyperlocal
Hanulcik Farm Market & Orchard is a third-generation farm, market and orchard in Ionia, Michigan, that’s known for supplying locally grown produce since 1936. The season opens each June with strawberries. The farm also offers... more »
Farm Market & Agritourism: Strategies for finding and keeping your CSA members
Community supported agriculture (CSA) is still one of the best ways for farms to build strong connections with local consumers, but things have changed. Today’s CSA members want flexibility, convenience and a sense of engagement.... more »
2025 GLEXPO Bus Tour
The Great Lakes EXPO Farm Market Bus Tour visited five northwest Michigan area locations featuring a variety of agritourism attractions, crops and products. On Dec. 8, nearly 150 participants packed three buses and visited these... more »
Take VGN’s 2026 Farm Market Pricing Survey
Farm market operators are invited to participate in Vegetable Growers News' 2026 Farm Market Pricing Survey. The survey gathers information on pricing for fruits, vegetables, baked goods and other market products, helping growers benchmark their... more »
Farm Market & Agritourism: Strategies to attract today’s farm market shoppers
Successful farm markets begin with understanding who your customers are rather than hoping “everyone” will shop with you. Large retailers use demographic data to tailor their offerings, and farm markets can do the same. Why... more »
Farm Market & Agritourism: What to do when market fluctuation affects prices
Prices for fruits and vegetables at the farm level can swing quickly because of weather and seasonal supply. Retail store prices, on the other hand, change more slowly. This happens because stores spread costs across... more »
Labor, smart farming tech, and agrivoltaics: 6 takeaways from Great Lakes EXPO 2025
There’s no doubt Michigan is a hotbed of specialty crop production. A recent study coauthored by the Michigan Vegetable Council and Michigan State University confirms as much, saying the state today hosts over 3,000 fruit... more »
Farm Market & Agritourism: Aligning farm market products with consumer values
Consumer preferences are increasingly shaped by sustainability considerations, especially within direct-to-consumer (DTC) markets such as farmers markets, farm stands, retail farm markets and community-supported agriculture (CSA). Understanding and aligning with these sustainability values can help... more »
Improving your farm market performance
Running a successful farm market today means more than offering fresh produce. It requires smart planning, clear pricing and a layout that encourages customers to explore and buy. With rising costs and changing customer habits,... more »
