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Farmers’ Market

Effective methods for collecting customer data in retail farm markets

Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve customer service and enhance their marketing strategies. Several... more »

Good Humus Produce’s community mindset  

Good Humus Produce is a small, family-owned farm located in the picturesque Hungry Hollow valley of Northern California. Founded in 1976 by Jeff and Annie Main, the farm spans 30 acres of certified organic land... more »

Urban ag farm to be built at Pittsburgh training center

A Pennsylvania professional career training center has received grant funding to construct an urban agriculture farm and market. The Pennsylvania Department of Agriculture (PDA) has awarded Pittsburgh, Pennsylvania’s Bidwell Training Center (BTC) a $500,000 Agricultural... more »

From seed to store

When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under... more »

Understanding and addressing customer pain points

It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hinder their experience.... more »

Pennsylvania growers, farm markets recognized

At the Mid-Atlantic Fruit & Vegetable Convention, Pennsylvania’s vegetable and horticulture associations recognized industry leaders. During a Jan. 29 Pennsylvania Vegetable Growers Association (PVGA) annual membership meeting, PVGA leaders honored a longtime member with its... more »

University of Vermont conducting national agritourism survey

The deadline has been extended for participation in an agritourism survey. Agritourism operators are being encouraged to participate in a national survey on agritourism operations. The University of Vermont (UVM) is conducting a survey to... more »

Stevenson’s Strawberries

Stevenson’s Strawberries began with one acre and almost five decades later is one of the most popular strawberry and pumpkin farms in Wayne, Maine, now growing 130 acres.  It was back in the late 1970s... more »

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