Farmers’ Market
Urban ag farm to be built at Pittsburgh training center
A Pennsylvania professional career training center has received grant funding to construct an urban agriculture farm and market. The Pennsylvania Department of Agriculture (PDA) has awarded Pittsburgh, Pennsylvania’s Bidwell Training Center (BTC) a $500,000 Agricultural... more »
From seed to store
When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under... more »
Understanding and addressing customer pain points
It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hinder their experience.... more »
Pennsylvania growers, farm markets recognized
At the Mid-Atlantic Fruit & Vegetable Convention, Pennsylvania’s vegetable and horticulture associations recognized industry leaders. During a Jan. 29 Pennsylvania Vegetable Growers Association (PVGA) annual membership meeting, PVGA leaders honored a longtime member with its... more »
University of Vermont conducting national agritourism survey
The deadline has been extended for participation in an agritourism survey. Agritourism operators are being encouraged to participate in a national survey on agritourism operations. The University of Vermont (UVM) is conducting a survey to... more »
Stevenson’s Strawberries
Stevenson’s Strawberries began with one acre and almost five decades later is one of the most popular strawberry and pumpkin farms in Wayne, Maine, now growing 130 acres. It was back in the late 1970s... more »
Measuring success with a marketing plan
I don't know about you, but I need a plan to get up in the morning. Without one, there is a good chance that not much gets done that day. If you own a business,... more »
Crafting a strong value proposition for retail farm markets
One of the benefits of my work with Extension is that I get to visit a lot of markets. Every market is unique, and each one, either consciously or unconsciously, reflects its values and the... more »