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Farmers’ Market

Improving your farm market performance

Running a successful farm market today means more than offering fresh produce. It requires smart planning, clear pricing and a layout that encourages customers to explore and buy. With rising costs and changing customer habits,... more »

From research to real-word solutions

What’s ahead at the 2025 Great Lakes EXPO At this year’s Great Lakes Fruit, Vegetable and Farm Market EXPO, University of Florida (UF) plant disease expert Katia Viana Xavier is scheduled to present a disease... more »

Top fresh food marketing trends for 2025

As we move further into 2025, the fresh food industry is evolving rapidly in response to consumer preferences, technological advances and global sustainability concerns. The most successful brands will be those that can adapt to... more »

Rooted in community, growing with purpose

Great Lakes EXPO 2025 brings refreshed roundtables, local food trucks and stronger networking With more than 5,000 attendees, 800-plus booth opportunities and over 400 vendors, the Great Lakes Fruit, Vegetable and Farm Market EXPO and... more »

Sensory merchandising helps retail sales

The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »

Understanding your market’s shoppers

Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »

Bedner Growers: Popular South Florida agritourism, farm market destination

Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »

Farm market challenges: Labor, input costs drive farm market pricing

Pressed by inflation, escalating input costs, labor availability and competition from other venues, it’s more difficult than ever for farm market operators to effectively price their products. The latest Fruit and Vegetable Growers News Farm... more »

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