Farmers’ Market

Choosing the right market channel

As diversified farmers, we must master not only the production requirements for each of our products but also the strategies for effectively marketing them. The decision on how to sell our products is as crucial... more »

Farm visitor access topic of University of Vermont survey

How much growers and agriculture operations open their arms for visitors entering their properties is the topic of a survey being conducted by the the University of Vermont (UVM). The goal of the survey is... more »

Annual Farm Market Bus Tour stops are released

Set to take place on Monday, Dec. 9, 2024, the Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets to learn more about each location’s business... more »

Common marketing mistakes farm markets should avoid

It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »

Editor’s Letter: Food safety, harvest and a new focus are all in the forefront

Welcome to Vegetable Growers News' (VGN) food safety issue. With harvest over or ending for many growers, VGN examines steps growers are taking to ensure the safety of the crops they plant, grow and harvest.... more »

Managing increased customer traffic at your farm market

On a recent sunny morning, I visited a well-established farm market to talk with the manager. The parking lot was nearly full and inside the market, there were three registers in operation, and they still... more »

New Jersey Farmers Market Week highlights peak vegetable season

New Jersey Secretary of Agriculture Ed Wengryn recently visited the Ocean City Farmers Market to kick off the 25th Annual National Farmers Market Week, running Aug. 4-10. The week is to spotlight local markets during... more »

Navigating growth: Penn State farm market survey

Farmers markets and retail farm markets play a crucial role in connecting consumers with locally sourced produce and goods, fostering community engagement and supporting small and medium-scale farmers and artisans. As part of a USDA... more »