Farmers’ Market
Top fresh food marketing trends for 2025
Top fresh food marketing trends for 2025 As we move further into 2025, the fresh food industry is evolving rapidly in response to consumer preferences, technological advances and global sustainability concerns. The most successful... more »
Rooted in community, growing with purpose
Great Lakes EXPO 2025 brings refreshed roundtables, local food trucks and stronger networking With more than 5,000 attendees, 800-plus booth opportunities and over 400 vendors, the Great Lakes Fruit, Vegetable and Farm Market EXPO and... more »
Sensory merchandising helps retail sales
The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »
Farm market challenges: Labor, input costs drive farm market pricing
Pressed by inflation, escalating input costs, labor availability and competition from other venues, it’s more difficult than ever for farm market operators to effectively price their products. The latest Fruit and Vegetable Growers News Farm... more »
Effective methods for collecting customer data
Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve customer service and enhance their marketing strategies. Several... more »
Good Humus Produce’s community mindset
Good Humus Produce is a small, family-owned farm located in the picturesque Hungry Hollow valley of Northern California. Founded in 1976 by Jeff and Annie Main, the farm spans 30 acres of certified organic land... more »
Current Issue
Veg Connections: Cellulose mulch shows promise for sustainable agriculture
GLEXPO: Unlocking farm profitability
FIRA USA robotics conference to bring more grower tech involvement
Golden Stock Farms’ asparagus success
Organic Grower: AC Foods’ sustainable organic betterful Blues
Farm Market & Agritourism: Top fresh food marketing trends for 2025
Ag Labor Review: ICE field raids harm growers, workers
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