Farmers’ Market
Improving your farm market performance
Running a successful farm market today means more than offering fresh produce. It requires smart planning, clear pricing and a layout that encourages customers to explore and buy. With rising costs and changing customer habits,... more »
From research to real-word solutions
What’s ahead at the 2025 Great Lakes EXPO At this year’s Great Lakes Fruit, Vegetable and Farm Market EXPO, University of Florida (UF) plant disease expert Katia Viana Xavier is scheduled to present a disease... more »
Top fresh food marketing trends for 2025
As we move further into 2025, the fresh food industry is evolving rapidly in response to consumer preferences, technological advances and global sustainability concerns. The most successful brands will be those that can adapt to... more »
Rooted in community, growing with purpose
Great Lakes EXPO 2025 brings refreshed roundtables, local food trucks and stronger networking With more than 5,000 attendees, 800-plus booth opportunities and over 400 vendors, the Great Lakes Fruit, Vegetable and Farm Market EXPO and... more »
Sensory merchandising helps retail sales
The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »
Farm market challenges: Labor, input costs drive farm market pricing
Pressed by inflation, escalating input costs, labor availability and competition from other venues, it’s more difficult than ever for farm market operators to effectively price their products. The latest Fruit and Vegetable Growers News Farm... more »
Current Issue
Shifting labor landscape: Actions spark optimism for long-term reform
Rodent attack: How growers can battle rat, squirrel, gopher damage
Optimization of row covers in organic systems: Mesotunnels and muskmelons
Hydroponic farming: Great Lakes Growers’ sustainable lettuce growing
GLEXPO: From research to real-word solutions
Owyhee’s Idaho-Oregon onion, asparagus legacy
Fresh Views: Sustainability helps farming
Protecting the plate: Why sound science must guide nation’s health policy
Farm Market & Agritourism: Improving your farm market performance
Ag Labor Review: A light at the end of the tunnel
see all current issue »
