Dec 10, 2021
Square Roots to sell local produce in SpartanNash stores in Michigan

Square Roots, the indoor farming company, has announced Dec. 9 that it now sells local, Michigan-grown produce to almost 50 SpartanNash corporate-owned retail stores across the state, including D&W Fresh Market, Family Fare, VG’s Grocery and Forest Hills Foods.

The company said in a news release the expanded distribution with SpartanNash showcases the rising interest from consumers and retailers in locally grown food that is delicious, nutritious and responsibly farmed.

Square Roots has farming facilities in Wyoming, Michigan, and Brooklyn, New York.

Founded by serial entrepreneurs Kimbal Musk and Tobias Peggs, Square Roots is leading the charge to use technology and data to connect food, farmers and consumers in new ways, creating an ecosystem where local food can be widely available at a global scale, all year round. Indoor farming is an emerging space that’s been called one of Whole Foods’ Top 10 Food Trends for 2022 and Controlled Environment Agriculture (CEA) growers like Square Roots are disrupting the $36 billion U.S. fresh packaged produce industry.

Square Roots’ range of fresh produce is available in around 250 retail locations around the country, including in SpartanNash, Whole Foods Market, Fresh Thyme Market, FreshDirect, Fresh Morton Williams, Meijer’s market format stores, Busch’s Fresh Food Market and in Michigan-based Gordon Food Service Stores.


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