Apr 30, 2020

Driscoll’s starts selling ‘Berry Big’ strawberries

Driscoll’s in May will begin selling “Berry Big Strawberries,” which it is marketing as larger-sized strawberries, each requiring more than one bite to finish.

The quantity of the berries is limited, and “captures the beginning of peak California growing season,” Driscoll’s said in a press release.

Naomi Sakoda, Driscoll’s product marketing manager, said the company spent more than a year researching what could get consumers to buy berries more often.

“Consumers clearly expressed that naturally big fruit encourages more dipping, slicing, dicing, filling and sharing,” she said in the release. “We are confident that Berry Big Strawberries meet a unique marketplace need and that our product strategy is directly translated from what the consumer wants.”

The product launch is timed for May, otherwise known as National Strawberry Month. Eighteen ounces of berries are packed in a single-layer corrugated package that is 100% recycle-ready, with instructional label on how to recycle. The suggested retail price is $4.99.

All of Driscoll’s Berries, including the Berry Big Strawberries, have not been genetically modified.