Dec 13, 2016

Pure Flavor debuts redesigned website

Pure Flavor has launched its newly redesigned website, www.pure-flavor.com. With a modern display, the new design creates a seamless viewing experience, according to Pure Flavor. Company and product information is available to educate consumers and industry buyers on the Pure Flavor brand.

“The new website is the next stage to rebranding our company’s image alongside new packaging and advertisements,” said Sarah Pau, director of marketing of Pure Flavor.

With a user-friendly and consumer focused interface, Pure Flavor’s new website grants visitors the opportunity to learn more about greenhouse growing practices through the use of infographics, micro-videos and other forms of media. These tools are also used to showcase cooking inspiration and applications for all of the company’s products.

“We want our customers to understand the methods and practices that we use so they are knowledgeable of not only what we grow, but also where it’s grown, how it’s grown, and why it’s grown in a certain way. This is the foundation for a healthy relationship between us and our consumers, growers and buyers,” said Matt Mastronardi, chief marketing officer of Pure Flavor.

Pure Hothouse Foods is a grower and shipper of greenhouse grown vegetables that are marketed under the Pure Flavor brand across North America.