Marketing

2021 awards of excellence winners set by National Agri-Marketing Association

The National Agri-Marketing Association announce three marketing and agricultural leaders as winners of the 2021 Professional Development Awards of Excellence. The National Agri-Marketing Association (NAMA) Professional Development Awards of Excellence honor members of the organization... more »

Texts on benefits of California-grown produce welcomed by CalFresh users

The buzz or chirp of an incoming text message started some San Diego County, California, residents on the path to a healthier diet during this past year. In September 2020, most CalFresh participants in the... more »

Year-on-year produce sales gain highest since March 2021

The multi-month normalization of grocery shopping patterns came to a halt in August. “Since January 2021, we had been seeing the share of meals prepared at home decrease a little each month,” said Jonna Parker,... more »

Canadian rule: Some romaine lettuce from California must be tested

To protect Canadians from possible health risks, the Canadian Food Inspection Agency (CFIA) is implementing temporary import conditions for romaine lettuce from the Salinas Valley (Santa Cruz, Santa Clara, San Benito, and Monterey counties) in California... more »

Category growth, engagement for fresh produce driven by innovation

The Southeast Produce Council in conjunction with 210 Analytics released What’s New: The Consumer Take on Produce Innovation and Technology 2021 in one of two educational sessions at its fall show, Southern Innovations, on Sept.... more »

Indoor farm Square Roots expands retail presence with new salad mixes

Square Roots, a urban indoor farming operation, is expanding its retail presence with two new salad mixes, entering the $8.1 billion packaged salads and greens category. Square Roots’ salad mixes include a boost of healthy... more »

Steady, promotable asparagus volume expected from Peru

Peruvian Asparagus Importer’s Associationmembers expect a high volume, successful asparagus season. Peruvian Asparagus Importer’s Association's (PAIA) importer-members represent over 90% of the fresh asparagus imported and consumed within the United States. The association’s importer and... more »

Texas agriculture commodities benefit from global market assessment

Texas Agriculture Commissioner Sid Miller announced Aug. 31 the Texas Department of Agriculture has partnered with the Center for North American Studies at Texas A&M AgriLife Research to provide global market assessments for more than... more »