Mar 31, 2020
Strawberry growers in North Carolina adapt to changing markets

North Carolina’s strawberry season kicked off around the same time the first case of COVID-19 was diagnosed in the state. Now, local strawberry growers, who rely heavily on pick-your-own operations, are adapting to find new markets for their products.

 “None of our growers could have expected the impact of COVID-19 on the state,” said Agriculture Commissioner Steve Troxler. “It is encouraging to see how quickly growers have responded to the situation and what extra measures they have taken to ensure consumers have a safe supply of fresh strawberries this year.”

While strawberry growers already adhere to good agricultural practices, many are taking additional steps to ensure the health and wellbeing of their staff and consumers. Some of the steps taken include installing additional hand washing stations; providing hand sanitizers for employees and customers; requiring employees to wear disposable gloves while handling produce; and ensuring sick employees stay home. In addition, several pick-your-own farms have encouraged social distancing by limiting the number of rows that can be picked and limiting groups to 10 people or less.

Changes also are being made to the way customers order and pay for strawberries. Many growers are offering pre-orders with roadside pickup, allowing customers to stay in their car. While some farms are even offering home delivery. Offers vary by farm, and consumers are encouraged to check with individual farms for specific details. The N.C. Strawberry Association provides a listing of you-pick strawberry farms with contact information at

Strawberry growers began picking in mid-March in Eastern North Carolina. Growers in the Piedmont expect strawberries from mid-April through the first week of June. In Western North Carolina, strawberry lovers can find local berries from late April through the first week of July.

North Carolina is the third-largest strawberry producer in the nation. In 2018, the state grew 1,100 acres of strawberries generating $21.3 million in farm income.


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