Mar 7, 2016

Farmobile announces data agreements for farmers

Farmobile, a technology company specializing in farm data, announced pro-farmer legal agreements. The data agreements are simple and transparent by design, and grant full data ownership to the farmer, the company said. The agreements are freely available for viewing and downloading at http://www.farmobile.com/legal.

The new legal agreements were developed as a result of farmer feedback heard time and time again, and were purposefully designed to address farmers’ concerns in an effort to de-risk the adoption of new technologies, the company said.

“If you’ve ever seen yield maps of your fields, then someone else has already had access to your data. The question is what happens to your data after you receive your map. Many farmers are confused about data ownership: who actually has access to their data, what data they have access to, and how they use it,” Jason Tatge, CEO of Farmobile, said. “Our goal with our new agreements is to vastly simplify the traditional data agreement between Agricultural Technology Providers (ATPs) and farmers in an effort to build trust and strengthen relationships.”

To learn more or to download the legal agreement, please visit: http://www.farmobile.com/legal.