Purple Bell Media Select

Dec 28, 2020
Ark Foods debuts new purple bell pepper grown ‘at scale’

Brooklyn, New York-based Ark Foods says its new, purple-colored varietal will challenge what grocery shoppers think of when they hear of “bell peppers.”

The new pepper variety was grown originally for Whole Foods Market Florida, according to a news release from the company.

“With no other major U.S.  grower selling Purple Bell Peppers at scale, Ark Foods is positioned to introduce a varietal to the masses otherwise mostly found at farmers markets or at-home vegetable gardens,” according to the release.

Lou Terrulli, director of farm development for Ark Foods, said the variety breaks new ground in the commercial pepper category.

“At Ark Foods, we’re excited about bringing uncommon vegetables to America’s grocery stores,” he said in the release. “The Purple Bell is a great entry point for people who know and love the taste of bell peppers, but are looking for more diversity and excitement on their plate.”

Ark Foods is marketing purple bell peppers as having various nutritional benefits, such as healthy daily values of vitamins A, C, and B6; low calorie levels, and anthocyanins (which cause the purple skin), known to reduce the risk for high blood pressure.

Ark Foods’ other products include shishito peppers,  honeynut squash to plant-based veggie bowls. Its customers include Whole Foods Market, Costco and Walmart.

Photo: Ark Foods




Current Issue

Lewis Taylor Farms counters rising labor costs

Avoid spreading tomato disease when transplanting

Georgia produce group celebrates award winners at highly attended show

In the muck and weeds: Michigan veg experts honored

Farm market bus tour shows what works, what doesn’t

Storytelling can end commodity farming

Tips for strawberry growers take center stage

Take time to assess your marketing strategy

Farm Bureau, John Deere agree on ‘right to repair

DiMare, voice of Florida tomato industry, dies

EPA proposes rodenticide restrictions

Duda names new president

Kitchen window view changes from farm to D.C.

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower