Nov 16, 2021
Labeling helps identify climate-smart products in Soil Carbon Project

The first-of-its-kind agtech company leveraging machine learning (ML) to advance measurement and analysis of soil properties, EarthOptics announced Nov. 16 the launch of its Soil Carbon Project, a product labeling initiative to benefit the consumer packaged goods (CPG) industry.

By serving as the one-stop-shop for soil carbon measurement, Arlington, Virginia-based  EarthOptics enables CPG companies to quantitatively demonstrate to customers that the agriculturally sourced ingredients of each climate-smart product positively contribute to world carbon neutrality goals through verified net additions of soil carbon.

Soil carbon sequestration is an important piece of the climate-change mitigation puzzle since almost 45% of global soil is used for agricultural purposes, and soil can store about 2.3 times the amount of carbon compared to the carbon in atmospheric CO2 and 3.5 times more than in living plants. CPG companies partnering with EarthOptics to implement the Soil Carbon Project will be able to accurately measure and display on qualifying climate-smart product packaging the amount of carbon removed from the atmosphere and stored in the soil where the agricultural ingredients were harvested.

EarthOptics Soil Carbon Project certification requirements and process

To qualify for the EarthOptics Soil Carbon Project, aproduct must contain raw ingredients, i.e., agricultural crops, that are grown in soil where they draw down carbon from the atmosphere to store in the soil. The Soil Carbon Project label will clearly display in pounds how much CO2 was removed from the atmosphere and stored in the soil during the crop season. This information is validated through cutting-edge EarthOptics technology that combines on-field sensors, patented ML and baseline soil core samples to bring unmatched accuracy to soil-property measurement and analysis.

The EarthOptics Soil Carbon Project, as an incentive program, will allow consumers to reward food producers with premium pricing. It also helps heighten consumer awareness of soil carbon sequestration as one of the most significant considerations in a climate-smart product.

EarthOptics uses ground-penetrating sensors on its GroundOwlTM tool to scan the soil structure of a field. The data from these sensors feeds the machine learning software C-MapperTM to provide accurate soil carbon measurements and maps that can be used to verify soil carbon content.

For producers, the EarthOptics Soil Carbon Project, as a crop incentive program, will also enable their participation in the Carbon Credit Marketplace, ensuring economic vitality is realized from climate smart agriculture practices.

“For a labeling initiative to be successful, it needs to be accurate and trustworthy. Measuring soil carbon retention for food and other consumer goods historically has been a costly and time-intensive endeavor. What we’ve been able to do at EarthOptics is move the soil carbon needle from estimation to accurate, verifiable measurements,” EarthOptics CEO Lars Dyrud said in a news release.

“Consumers will be able to look at our Soil Carbon Project label and appreciate that the corn used to make their cornflakes took one pound of carbon dioxide out of the atmosphere and kept it in the soil, or the grain used to produce a six-pack of beer took 20 pounds of carbon dioxide out of the atmosphere.”

Measurement accuracy begins with baseline soil core samples used as training data for the EarthOptics ML software. Then the GroundOwl sensor suite, mounted to a UTV or tractor, uses electromagnetic imaging and ground penetrating radar derived from technology sourced from DARPA and MIT to scan the soil. Any time the farmer drives over a field, the sensors collect data.

The data is transferred to the C-Mapper software where ML uses the training data to interpret the sensor data and produces 3D maps for reporting and verification. Through the intelligence of its ML, EarthOptics has been able to reduce by 70% the number of soil core samples, which is also a cost-savings for the farmer. EarthOptics, through a partnership with Virginia Polytechnic InstituteNorth Carolina State University and the University of Arkansas, continues to research and validate the ability of their MRV technology to dramatically lower the cost and complexity of soil carbon measurement.

“Using the combination of GroundOwl and C-Mapper, we not only reduce the number of costly lab-tested soil samples, but we also deliver the accuracy needed to reliably report the amount of carbon removed from the atmosphere. We’re using advanced technology to provide real measurements while simplifying analysis at reduced cost,” Dyrud said.

Driving change through climate-smart agriculture
Removing COfrom the atmosphere is critical to mitigating climate change. Carbon dioxide is the leading greenhouse gas (GHG) present in the atmosphere and can remain there for thousands of years. Scientists estimate that soils, particularly farm soils, could sequester more than a billion tons of additional carbon each year.

Farmers using the EarthOptics tools to accurately measure, report and verify the carbon content of their soils can help companies not only offset their GHG emissions but also give consumers the option to purchase climate-smart products that were accurately measured and verified to have removed CO2 from the atmosphere.

“We envision companies working with their contract growers to implement our GroundOwl and C-Mapper technologies to accurately measure, report and verify the change in carbon content within the soil during that crop season. Then that information can be displayed on product packaging to appeal to consumers demanding climate-smart products,” Dyrud said. “Our Soil Carbon Project gives companies the ability to accurately demonstrate carbon removal on their soil-related products and quickly show their climate-positive impact in one area of their enterprise while they continue down their road of carbon neutrality in the rest of their supply chain.”

By collaborating with CPG companies and farmers, EarthOptics can enable more climate-smart management practices. Using the cutting-edge EarthOptics technology suite, farmers are able to make more informed decisions that can help them till smarter and sequester more carbon. The Till-Mapper software generates a three-dimensional view of soil compaction farmers can use to decide if, when, where and how deep to apply tillage. The tillage prescription can be exported as a variable-depth tillage or a binary till/no-till. By tilling only where needed, farmers limit the amount of carbon released from the soil through tillage, as well as realize cost-savings in fuel, equipment and labor.

In addition, the EarthOptics engineering and research teams are continuing to develop capabilities to measure and map more soil properties, including nutrient and moisture content, so farmers can drive climate-smart agricultural practices and lead continued efforts toward climate change mitigation.

GroundTruth Ag, Inc., dba EarthOptics, was founded in 2018 and has offices in Raleigh, North CarolinaArlington and Blacksburg, VirginiaMinneapolis, Minnesota; and Fayetteville, Arkansas. EarthOptics is an agricultural technology company developing next-generation soil-sensing technologies that give growers revolutionary insights into the physical characteristics of their soil.

EarthOptics beat out three finalists and more than 100 international agtech startup entries to win the AGCO Innovation Challenge Award during the 2021 World Agri-Tech Innovation Summit. We believe that below-ground precision and innovation in the soil space is long overdue. Our ultimate goal is to deliver point-of-care soil health insights – related to physical, chemical and biological attributes of soil – in real time.

To achieve this goal, we’ve assembled a team with diverse backgrounds in engineering, software development, geospatial analytics, data science, machine learning, and logistics and operations. To learn more, visit or connect with us on LinkedIn at

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