Mar 31, 2020

March celery sales steady, says Duda

For the month of March, Duda Farm Fresh Foods shared its National Celery Month promotion with consumers to elevate the versatility of celery and position it as the “It-gredient.”

With primary locations in Florida, California, Arizona, Georgia and Michigan, Duda Farm Fresh Foods has been a leading grower, shipper, processor and marketer of fresh vegetables. Its celery is marketed under the Dandy brand.

Although March was a disruptive month for the industry, Duda Farm Fresh Foods continued to engage with shoppers in an effort to inspire and educate, using its “National Celery Month” promotion.

“Given the unique circumstances, we made the decision to continue to run our annual campaign to offer positive content and reinforce our supply during this time,” Nichole Towell, senior director of marketing for Duda Farm Fresh Foods, said in a press release. “We were surprised and pleased to find consumers were not only continuing to engage with the Dandy brand, but were seeking familiar content and willing to purchase produce. At the end of the day, we want to make sure shoppers know that we will continue to provide the quality fresh produce they know and love.”

As part of the promotion, which garnered over 55,000 entries, Duda Farm Fresh Foods offered fans a chance to win one of four prizes that allow winners to easily incorporate celery into their daily routine. Prizes include a cocktail mixer, entertaining set, plus one-year supply of celery, food processor and personalized gift set.

Duda Farm Fresh Foods continues to reinforce the healthy aspects of celery, especially fresh produce, while more people are looking for quick and easy ways to stay healthy at home. The company said it’s also ensuring shoppers that demand will be met with supply as grocery store shelves continue to be restocked at a faster than normal pace.

“It’s imperative, now more than ever, for us to continue working,” said Sammy Duda, senior vice president of national operations. “While demand continues to grow during this unparalleled time, we will work tirelessly to continue to supply retailers and shoppers with quality fresh produce.”

Based in Oviedo, Duda Farm Fresh Foods is a subsidiary of Florida A. Duda & Sons Inc., a family-owned, diversified land company headquartered in Oviedo, Florida.