Jul 11, 2019
Ocean Mist merchandizing effort in New York a success

Ocean Mist Farms reports an increase in artichoke sales through strategic creative retail displays and well-executed promotions in partnership with Four Seasons Produce.

In June, Four Seasons Produce worked directly with Lexington Co-op Markets in Buffalo, NY to move thousands of Ocean Mist Farms artichokes in just five days, according to a press release from the company.

An Ocean Mist Farms display at Four Seasons Produce. Click to enlarge.
Photo: Ocean Mist Farms

Lexington Co-op Markets held “The Great Artichoke Adventure” in June during an optimal time for artichoke promotions. Between two of its stores, the company sold 3,209 artichokes from Wednesday to Sunday and hosted live demonstrations and tastings alongside one of the largest artichoke displays the market has ever seen, according to the press release.

“We gave people the opportunity to experience all that fresh artichokes bring to the summer table,” said Caitlin LoVullo, fresh category manager for Lexington Co-op Markets. “For those who wanted to go home and recreate recipes that they had seen, we had plenty of fresh artichokes for them; but for those who wanted a quick way to enjoy Ocean Mist Farms artichokes, we also had several fresh prepared items for them to purchase.”

In addition to a few house recipes, the stores made and packaged Ocean Mist Farms’ Artichoke Butter, which sold 11 pounds.

“Producing top-quality in-store experiences like the one Lexington Co-op Markets did in June is a shining example of how strategic merchandising can move product efficiently,” said Brian Dey, senior merchandiser at Four Seasons Produce.




Current Issue

Vertical greens growing trend gets its own USDA grant

Multiple factors shape 2021 vegetable crop

Auxin herbicide problems crop up for growers

New research seen on Reflex’s crop safety on vegetables

Government, industry eye E. coli in leafy greens

Farm Market column: Consider procs and cons of selling at farmers’ markets

National Council of Agricultural Employers column: It’s all about focus as homestretch of reform beckons

Notes from the Farm column: Stand-up tree planter works; keep a list for doctor

see all current issue »

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.520.2137

Get one year of Vegetable Growers News in both print and digital editions for only $15.50.

Interested in reading the print edition of Vegetable Growers News?

Subscribe Today »


Be sure to check out our sister sites:
produceprocessingsm
website development by deyo designs