Jul 2, 2019
Superior Taste Award presented in Brussels to Tribelli

Tribelli has been awarded with the Superior Taste Award, celebrated by the International Taste Institute in Brussels.

The International Taste Institute, formerly ITQi, is an independent organization formed by top chefs and sommeliers with Michelin stars. The institute is dedicated to certifying the superior taste of food and beverages from all around the world. The jury, formed by experts and opinion leaders from the gastronomy sector, is selected among the 16 most prestigious professional associations in Europe.

Two stars

All the products are analyzed and scored following a strict and objective methodology through blind tasting, which allows that the experts’ panel does not know the origin nor the brand of the product they are trying and evaluating. Moreover, the experts also give comments and suggestions for the producers to guide future improvements or new launches. Depending on the results of the sensorial analysis, certified products are awarded the Superior Taste Award with one, two or three stars, something like the Michelin stars.

Pure Flavor

“After years of research & development with Enza Zaden, the Tribelli seed has proven to be a key item for our mini pepper program,” said Jamie Moracci, President of Pure Flavor. “Our partnership with Enza Zaden on this variety is an important one, we have worked very hard on building this brand of mini sweet peppers to meet the needs of retailers expanding their snacking category of items. As a vertically integrated grower, it is a true honor for Enza Zaden to receive the International Taste Institute Award for the Tribelli variety of mini sweet peppers”.

Jamie Moracci

“Tribelli has earned praise from the most sophisticated palates, proving that it is more than just a pepper. Tribelli is the concentration of an intense flavor, where taste is always what makes the difference in customers’ experience,” commented Jean-Francois Thomin, Marketing Manager, Enza Zaden North America.

Grown in a variety of very distinct colors, Enza Zaden partners with Pure Flavor to develop the product in high tech greenhouses all throughout North America. Pure Flavor has grown the Tribelli seed that produces the multiple colors of Aurora Sweet Mini Sweet Peppers for the last 5 years. “I believe Enza Zaden is cracking the code to more vegetable consumption worldwide by developing seed varieties that are flavor forward and building a portfolio of cutting-edge innovations like Tribelli”, said Thomin.

“As a brand, we take great pride in marketing the exceptional characteristics of the strategic varieties that we grow. Consumers let us know all the time how much they enjoy the product and how easy it is to use, no matter the application,” commented Matt Mastronardi, Executive Vice-President.

Matt Mastronardi

Grown in high tech greenhouses, Pure Flavor’s Aurora Bites Mini Sweet Peppers are available year-round in pre-packaged to bulk formats for both retail & foodservice customers.

Click here for the complete list of awarded products.




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