FIRA USA 2023

Robots perform field work at FIRA USA

Allowing growers to watch the latest AgTech products operate in the field was a big part of FIRA USA. Through demonstrations and static displays at the Sept. 19-21 event in Salinas California, technology providers focusing... more »

FIRA USA sessions: Do your homework before adopting robotics

As growers seek automated solutions to solve some of their labor challenges, they and tech companies are working to determine how soon that can become a reality. Some of the considerations were tackled during sessions... more »

Autonomous tech invades the ‘Salad Bowl’

Despite a limited number of robots and automated machines being deployed in some grower fields, more buy-in is needed by venture capital (VC) firms that fund AgTech products. The challenge of making robotics and smart... more »

2023: The year in review

To specialty crop growers, and farmers in general, 2023’s big news in the industry wasn’t totally unforeseen: lack of labor is still an issue, severe weather damaged crops and technology continues to advance automation in... more »

Ag robotics, demos set for FIRA USA

After the successful first edition of FIRA USA in Fresno last year, 2,000 participants and ag leaders will gather at the Salinas Sports Complex from Sep. 19-21 for a global event on ag robotic solutions... more »

FIRA USA 2023 registration opens

Registration is open for FIRA USA 2023. The event hits the ground with farming robots Sept. 19-21 in Salinas, California. The Salinas Sports Complex, home of the famous California Rodeo Salinas, is set to become... more »