Articles
Farm market challenges: Labor, input costs drive farm market pricing
Pressed by inflation, escalating input costs, labor availability and competition from other venues, it’s more difficult than ever for farm market operators to effectively price their products.
Effective methods for collecting customer data
Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve customer service and enhance their marketing strategies.
Good Humus Produce’s community mindset
Good Humus Produce is a small, family-owned farm located in the picturesque Hungry Hollow valley of Northern California.
H-2A hiring strategies support Bellair Farms
Ask anyone in agriculture what keeps them up at night, and labor is going to come up early in the conversation. For years, Bellair Farm in Central Virginia lived that reality — trying to manage a diversified operation with a revolving door of seaso... more
Wish Farms making a difference with berries
Wish Farms, based in Plant City, Florida, is an international berry grower, shipper and marketer, with its fourth generation actively engaged in its everyday operations.
Preparing for your preparer
This time of year is busy, and one task a grower may have is to schedule meetings with tax professionals. There are advantages to carving out time to work on taxes now instead of in the early part of the new year.
From seed to store
When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under the management of his son Frank and grandson Alfie, Oakes Farms grew exponentially.