Marketing

Great Lakes EXPO schedule packed with educational events

In addition to a large trade show with more than 450 exhibitors, this year’s Great Lakes Fruit, Vegetable and Farm Market EXPO will offer a variety of educational opportunities and special events. Once again, the... more »

Evaluation services available to Michigan farmers’ markets

Growing Hope, based in Ypsilanti, Michigan, is offering evaluation services to farmers' markets that are members of the Michigan Farmers Market Association (MIFMA). MIFMA is an organization that attempts to unify all farmers' markets across the... more »

Skelly’s Farm Market adapts to retail agriculture

A traditional Midwestern farm that raised 350 acres of field crops and milked 50 cows a day has successfully converted to a small vegetable growing and farm market business over the past 26 years. Skelly’s... more »

Farmers’ markets, farms draw customers with Pokemon Go

Farmers' markets and farm marketers are tapping into the Pokemon Go phenomenon to attract visitors and customers. The app has reached more than 30 million downloads in the U.S., and as many as 25 million... more »

Kevin Folta to keynote EXPO’s farm marketing program

Kevin Folta will make the keynote presentation for the farm marketing program at the 2016 Great Lakes Fruit, Vegetable and Farm Market EXPO. This year’s EXPO will be held Dec. 6-8 in Grand Rapids, Michigan.... more »

Ontario processing vegetable growers might lose bargaining power

In February, Ontario’s Regulatory Registry listed proposed amendments by the Ontario Farm Products Marketing Commission to Regulation 440 (Vegetables for Processing-Marketing) under the Farm Products Marketing Act to remove the provisions establishing negotiating agencies and... more »

Western Growers opens new headquarters

Western Growers unveiled its new headquarters in a private ribbon-cutting ceremony, welcoming members of the Western Growers Board of Directors, spouses and special guests to the company’s new home at 15525 Sand Canyon in Irvine,... more »

Western Growers revamps Produce Price Index website

Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pay at grocery stores for fresh produce and what farmers receive for their products.... more »