Strawberries

#BerryTogether campaign by Driscoll’s a success

A national marketing campaign for berries is being recognized by its creator as a success for creating a more emotional connection with consumers. Driscoll's #BerryTogether campaign launched in July 2017 with an announcement of the top... more »

Study: Red makes consumers retain attention to food labels

For many people, red means “stop,” and that’s what consumers are doing when they see that color on food information labels, according to a new study led by a University of Florida researcher. Zhifeng Gao,... more »

A look at strawberry production under colorized films

Researchers studied the influence of colored plastic films (red, yellow, green, blue, and white) on fruit quality, antioxidant capacity, and gene transcripts in greenhouse-grown strawberries. Fruits grown under white plastic film were used as the... more »

Mucci Farms completes portion of strawberry farm expansion

Kingsville, Ontario-based Mucci Farms has completed Phase 2 of its 36-Acre strawberry farm expansion and subsequently said Phase 3 construction is underway with production to begin in the Fall 2018.  The full project will total... more »

Ontario’s Mucci Farms honored for investments, addition

The Leamington, Ontario Chamber of Commerce has awarded Mucci Farms with the top honor in the Industrial/Manufacturing Excellence category at its annual Business Excellence Awards held Oct. 11, 2017. Mucci recently completed an addition to their strawberry... more »

Berry tunnel use, consumer preferences surveyed

TunnelBerries researchers Kathy Kelley and Kathy Demchak, both Penn State University personnel, will administer two Internet surveys to learn about growers’ experiences with high and low tunnels and consumer behavior and attitudes toward tunnel production.... more »

Hurricane-hit growers reeling with little insurance

Specialty crop growers in Florida, Texas and the Gulf Coast are scrambling in the wake of Hurricanes Harvey and Irma. It’s been almost a week since Irma dissipated Sept. 15 off the coast of New... more »

Settlement reached in strawberry suit involving UC Davis

A lawsuit over the strawberry breeding program at UC Davis – the wellspring of about half of California’s strawberry crop – is history. According to the Sacramento Bee, the university on Sept. 15 settled a... more »


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