Apr 18, 2023G&R Farms debuts new packaging at start of Vidalia Season
The moves aim to highlight the premium essence of G&R’s Vidalia onions and support retailers with increased sales.
The redesign presents an illustrated and fresh feel donning a striking new color palette, with an art-like aesthetic, according to a news release. The packaging also continues to share consumer information, and rich company history.
“As consumers are flooded with new brands and products daily, G&R Farms set a goal to look different and unexpected in the traditional onion set and create an impulse moment that gets consumers to stop, look and ultimately purchase,” Blake Dasher, CEO, said in the release.
“At G&R, we might be a traditional company, but we also are dedicated to innovation in all areas of our business, including marketing,” Dasher said in the release. “We want to stay relevant and meet our customers where they are. We know our packaging is a break from the industry norm, but we also believe it strikes a softer visual brand look that appeals to a broad range of shoppers. As the Vidalia season gets underway and consumers get ready for their first bite of the onions they ask for by name, it’s only fitting that our new brand is there to greet them.”
The new brand look will be available on all package sizes for both conventional and organic Vidalia onions and will also be available year-round on Peruvian onions starting in the fall.
A third-generation family farm, G&R began in southeast Georgia with a small farm in 1945. Today, the organization grows on more than 5,000 acres encompassing several crops with a focus on sweet onions.