Jan 27, 2020
Imagery technology gets boost with Wilbur-Ellis, Ceres partnership

Ceres Imaging, the aerial imagery provider that helps growers make proactive decisions to maximize resources, announced Jan. 27 a partnership with Wilbur-Ellis Agribusiness to distribute and use its technology in core markets throughout the United States.

As a recognized leader in precision agriculture technology, crop protection, seed and nutritional products, Wilbur-Ellis’ partnership with Ceres Imaging will give it a competitive advantage in its precision services business.

“We’ve tried a lot of different imagery technology in the past,” said Wilbur-Ellis Director of Business Development Doug Grott.  “We were impressed with Ceres Imaging’s accuracy and reliability, and we especially like that it goes one step further, making it easy to interpret the images and get to answers.”

Through the partnership, Wilbur-Ellis will offer Ceres Imaging’s service to its customers in California, Washington and Oregon. Additionally, Wilbur Ellis’ representatives will use the imagery to offer an increased level of value to its customers.

“This partnership is a great example of our mission of helping farmers solve problems with confidence,” said Ashwin Madgavkar, founder and CEO of Ceres Imaging. “Wilbur-Ellis’ expert advisors will be a powerful partner to help ensure that every grower can take the insights from Ceres Imaging and make corrective actions in a timely manner.”

The partnership between Ceres Imaging and Wilbur-Ellis is live. Customers participating in this program will have access to the full suite of Ceres Imaging’s analytics and imagery products. To get started or learn more, reach out to a Wilbur-Ellis representative or contact Ceres Imaging at [email protected].  

Founded in 1921, the Wilbur-Ellis companies are leading international marketers and distributors of agricultural products, animal feed and specialty chemicals and ingredients. By developing strong relationships, making strategic market investments and capitalizing on new opportunities, the Wilbur-Ellis companies have continued to grow the business with sales now over $3.1 billion. wilburellis.com.

Wilbur-Ellis Agribusiness generates more than $2 billion in sales revenue annually and has over 160 branch locations throughout the U.S.

Ceres Imaging is a farming solutions company that helps growers and farm advisors make proactive decisions using aerial imagery and data analytics. Backed by university-validated science, Ceres Imaging seamlessly transforms precise crop imagery into actionable insights that help growers maximize resources, yields and profits. Ceres Imaging is committed to giving farmers the power to solve with certainty. For more information, visit CeresImaging.net.



Current Issue

August 2022 issue of Vegetable Growers News

Family, dedication fuel Georgia onion grower’s success

West Coast growers battle water shortages

University of Idaho researchers help develop solar-powered weeding robot

SC farming family legacy passes century mark

Greenhouse operation grows, processes and serves tomato dishes to tourists

Tools, techniques don’t solve celery meltdown

Great Lakes EXPO: Delivering the ultimate farm market

Farm Market column: What’s the difference between markup and profit?

Ag Labor Review: Will 2022 be remembered as the Year of Ag Labor Regulations?

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower