Apr 17, 2018

McCain invests in TruLeaf vertical farm tech

McCain Foods Limited has strategically invested in TruLeaf Sustainable Agriculture, a Canadian agricultural technology company.

TruLeaf has developed proprietary indoor vertical farming technology to grow high-quality greens sustainably year-round.

Since its inception in 2011, TruLeaf gathered a team of experts to develop proprietary growing systems that can be located anywhere. TruLeaf currently sells its produce in Atlantic Canada under the GoodLeaf brand, in retail and food service channels.

McCain Foods is actively engaging with entrepreneurs in developing and commercializing agri-food technologies; the strategic investment in TruLeaf is in direct support of McCain Foods’ innovation strategy. McCain Foods Limited President and CEO Max Koeune said his company has a 60-year history of research and development for crop quality and environmental standards.

“Over this time, we have worked closely with many research institutions, technology partners and of course, our global network of growers,” he said. “We remain committed to this approach and as such are always looking to partner with innovative businesses like TruLeaf to continue to set new standards for environmental care and efficient crop production, through advancing agricultural technology.”

Gregg Curwin, TruLeaf Founder and CEO  said he was “extremely pleased” with the next phase of the partnership.

“We believe this partnership will accelerate TruLeaf’s farm build-out, providing high quality, local, fresh produce to more Canadians while also expanding our reach to other countries around the world,” he said.

McCain Foods Limited is the world’s largest manufacturer of frozen potato products and a global leader in appetizers and snacks. It employs approximately 20,000 people and operates 53 production facilities on six continents.