Jun 13, 2017

New Bayer initiative aims to help convey sustainable practices

Bayer introduces Grow On, an initiative to provide growers with tools to identify, implement and communicate sustainable farming practices. Grow On provides resources for citrus, grape, pome and stone fruit, potato, tree nut and vegetable growers.

“Generations of growers have rapidly embraced new agricultural technologies that not only have improved their environmental sustainability but also increased yields and farm productivity,” said Jennifer Maloney, Bayer food chain and sustainability manager. “Through Grow On, growers can identify products that achieve sustainability benefits in six key areas and then utilize tools to share those benefits with stakeholders.”

Bayer has outlined agriculture sustainability focus areas for Grow On:

• Integrated Pest Management (IPM) practices to manage pests with minimal environmental impact;
• Optimizing plant water usage and water quality;
• Improving soil health and plant nutrient uptake;
• Reducing greenhouse gas emissions and fuel use;
• Ensuring safe work environments; and
• Reducing food waste by preventing pre-harvest loss and extending post-harvest shelf life.

Bayer solutions provide growers social, environmental and economic benefits, according to the company. “Our products promote agriculture sustainability by improving plant health, preserving biodiversity and ensuring farm safety,” Maloney said.

Visit www.growon.bayer.us for more information.