Feb 4, 2019United Fresh names marketing/communication leader
United Fresh recently promoted Mary Coppola to Vice President, Marketing & Communications, and announced the creation of a new supporting role, a chief content officer.
Coppola joined the association in the fall of 2014, spearheading the organization’s marketing and communications efforts.
“When Mary joined our team, we asked her to take on two major tasks,” said United Fresh President & CEO Tom Stenzel. “First, she focused on growing the association’s marketing and communications capacity to deliver targeted messaging to our members and broader fresh produce industry.
“Equally important, Mary also took on the role of staff liaison to the association’s Produce Marketing & Merchandising Council, a group of 45 leading marketing professionals from our member companies,” he added. “Working with these volunteer leaders, Mary has helped create a strong professional community of produce marketers that is helping our industry bring great new products to consumers around the world.