Jun 27, 2025

USHBC surveying industry members

The U.S. Highbush Blueberry Council (USHBC) wants to know what industry members think.

The Folsom, California-based USHBC has launched a critical stakeholder survey as part of its 2026-2030 strategic planning process. 

“Your insights and experiences are crucial to developing a strategic plan that will guide the future of the blueberry industry, address emerging challenges, and capitalize on new opportunities,” notes a news release from the USHBC. “By participating, you’ll help shape the strategic priorities and action framework that will guide USHBC and the broader blueberry industry for years to come.”

Blueberry industry personnel can take the survey online.

Established in 2000, the U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with oversight from the United States Department of Agriculture. USHBC represents and works to promote the growth and well-being of blueberry growers and packers in North and South America who market their blueberries in the U.S. and overseas. USHBC was established by blueberry growers and works for 2,500 growers, packers, exporters and importers. Learn more at ushbc.blueberry.org.