NWPB
Watermelon activity guide encourages children’s healthy eating
The National Watermelon Promotion Board (NWPB) has launched a new do-it-yourself watermelon day activity guide for children. The guide is designed to inspire creativity while encouraging healthy eating habits among children. It provides a wide... more »
NWPB promotes marketing achievements
The National Watermelon Promotion Board (NWPB) has released the findings of a new study that shows how the organization’s marketing activities help shape the demand for watermelons. The study, conducted with research partner Armada Corporate... more »
Watermelon research is good news for consumers
Watermelon consumers tend to have higher overall diet quality than non-watermelon consumers, according to a recent study. The National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to “determine... more »
Team Watermelon rehydrates Marines at DC marathon
The National Watermelon Promotion Board (NWPB) distributed watermelon to Marines at the Marine Corps Marathon (MCM) in Washington, D.C. At the Oct. 30 event, the NWPB distributed 28,000 samples of watermelon to runners, friends, family... more »
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