NWPB

Watermelon activity guide encourages children’s healthy eating

The National Watermelon Promotion Board (NWPB) has launched a new do-it-yourself watermelon day activity guide for children. The guide is designed to inspire creativity while encouraging healthy eating habits among children. It provides a wide... more »

NWPB promotes marketing achievements

The National Watermelon Promotion Board (NWPB) has released the findings of a new study that shows how the organization’s marketing activities help shape the demand for watermelons. The study, conducted with research partner Armada Corporate... more »

Watermelon research is good news for consumers

Watermelon consumers tend to have higher overall diet quality than non-watermelon consumers, according to a recent study. The National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to “determine... more »

Team Watermelon rehydrates Marines at DC marathon

The National Watermelon Promotion Board (NWPB) distributed watermelon to Marines at the Marine Corps Marathon (MCM) in Washington, D.C. At the Oct. 30 event, the NWPB distributed 28,000 samples of watermelon to runners, friends, family... more »

Current Issue

May/June 2023 VGN cover

Ohio grower finds direct sales financially, personally satisfying

Pest, disease damage expected, harvest impacts uncertain

Survey shows … inflation, competition factor in farm market pricing

Taking control: CA storage for asparagus extends season

Steam, chemicals offer weed and pathogen control options

Ionized gas used for food safety

Precision Ag: It’s all about meeting the needs of each plant

Seven takeaways from benchmark survey of markets

Ag Labor Review: Grower concerns help shape NCAE’s mission

 

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