Marketing
Skelly’s Farm Market adapts to retail agriculture
A traditional Midwestern farm that raised 350 acres of field crops and milked 50 cows a day has successfully converted to a small vegetable growing and farm market business over the past 26 years. Skelly’s... more »
Farmers’ markets, farms draw customers with Pokemon Go
Farmers' markets and farm marketers are tapping into the Pokemon Go phenomenon to attract visitors and customers. The app has reached more than 30 million downloads in the U.S., and as many as 25 million... more »
Kevin Folta to keynote EXPO’s farm marketing program
Kevin Folta will make the keynote presentation for the farm marketing program at the 2016 Great Lakes Fruit, Vegetable and Farm Market EXPO. This year’s EXPO will be held Dec. 6-8 in Grand Rapids, Michigan.... more »
Ontario processing vegetable growers might lose bargaining power
In February, Ontario’s Regulatory Registry listed proposed amendments by the Ontario Farm Products Marketing Commission to Regulation 440 (Vegetables for Processing-Marketing) under the Farm Products Marketing Act to remove the provisions establishing negotiating agencies and... more »
Western Growers opens new headquarters
Western Growers unveiled its new headquarters in a private ribbon-cutting ceremony, welcoming members of the Western Growers Board of Directors, spouses and special guests to the company’s new home at 15525 Sand Canyon in Irvine,... more »
Western Growers revamps Produce Price Index website
Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pay at grocery stores for fresh produce and what farmers receive for their products.... more »
CFVGA to host annual conference Feb. 21
The Colorado Fruit and Vegetable Growers Association (CFVGA) will host its third annual conference on Tuesday, Feb. 21, 2017. The full-day conference will build on last year's event, which was attended by more than 300 people,... more »
Direct-marketing farms have twice the regional impact
Sacramento-area farmers and ranchers who sell their products directly to consumers generate twice as much regional economic impact per dollar of output as do area food producers who don’t engage in direct marketing, reports a... more »
Current Issue
Accelerated deadline: FSMA 204 compliance may be coming faster than expected
Weeding out danger: Processing lines help remove toxic plants mixed with vegetable crops
East Coast diversification: Titan Farms expands from peaches into vegetables
Regenerating soil: Earth-friendly practices reinvigorate soil, aid grower efficiencies
Connecting innovation and education at the Great Lakes EXPO
Organic Grower: Strengthening Organic Systems
Veg Connections: Advancing onion thrips management
Farm Market & Agritourism: Managing increased customer traffic
Ag Labor Review: Transformative vs. performative
see all current issue »
