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Marketing

Kevin Folta to keynote EXPO’s farm marketing program

Kevin Folta will make the keynote presentation for the farm marketing program at the 2016 Great Lakes Fruit, Vegetable and Farm Market EXPO. This year’s EXPO will be held Dec. 6-8 in Grand Rapids, Michigan.... more »

Ontario processing vegetable growers might lose bargaining power

In February, Ontario’s Regulatory Registry listed proposed amendments by the Ontario Farm Products Marketing Commission to Regulation 440 (Vegetables for Processing-Marketing) under the Farm Products Marketing Act to remove the provisions establishing negotiating agencies and... more »

Western Growers opens new headquarters

Western Growers unveiled its new headquarters in a private ribbon-cutting ceremony, welcoming members of the Western Growers Board of Directors, spouses and special guests to the company’s new home at 15525 Sand Canyon in Irvine,... more »

Western Growers revamps Produce Price Index website

Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pay at grocery stores for fresh produce and what farmers receive for their products.... more »

CFVGA to host annual conference Feb. 21

The Colorado Fruit and Vegetable Growers Association (CFVGA) will host its third annual conference on Tuesday, Feb. 21, 2017. The full-day conference will build on last year's event, which was attended by more than 300 people,... more »

Direct-marketing farms have twice the regional impact

Sacramento-area farmers and ranchers who sell their products directly to consumers generate twice as much regional economic impact per dollar of output as do area food producers who don’t engage in direct marketing, reports a... more »

MDARD awards Value Added & Regional Food Systems grants

The Michigan Department of Agriculture and Rural Development (MDARD) has awarded eight projects funds under the competitive Value Added and Regional Food System Grant Program. "The awarded proposals reflect the opportunities within Michigan's diverse food and agriculture... more »

Plant IP protection program to host first US workshop in California

The CIOPORA Academy, a specialized training and certificate program for Intellectual Property (IP) protection in the field of horticulture, will host its first U.S.-based workshop Sept. 8-9 in Watsonville, California, at Driscoll’s Cassin Conference Center. The... more »

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