Marketing

COVID-19 produce shopping trends tracked by Steve Lutz

Consumers have moved away from eating at restaurants and more toward shopping for food and eating at home the past nine months, and that’s been out of necessity due to COVID-related foodservice restrictions. That’s been... more »

Mann Packing adds Veggie Sides, Better Crunch Lettuce to its lineup

Mann Packing Co. Inc. , a supplier of packaged vegetables, Broccolini baby broccoli and sugar snap peas in North America, recently acquired by Del Monte fresh Produce, announced Nov. 11 two new products to its existing... more »

App, website revealed by Wish Farms as it refreshes brand

International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, has introduced a new look and messaging for its labels. Additionally, the company is promoting with an updated website and newly designed... more »

The pandemic changed the way consumers shop

After the World Health Organization declared COVID-19 a pandemic on March 11, 2020, there has been a significant impact on grocery shopping behavior across the country, according to shopper researcher Catalina. Consumers are making fewer... more »

Jerry Mills: How to stay vigilant amid challenges

Good news for a change: Last month I expected crop failure because of rots appearing as the fruit ripened. As the kids say, I was bummed out. As a last resort I sprayed Jonathans with... more »

‘Best of Show’ winners are announced for Fresh Summit

Produce Marketing Association (PMA) announced the “Best of Show” awards this week, a Fresh Summit tradition of recognition that celebrates innovation and creativity in marketing and product promotion. This year’s event featured virtual Marketplaces where exhibiting companies... more »

NAFDMA 2021 Inaugural Virtual Agritourism Summit set

North American Farmers' Direct Marketing Association (NAFDMA's) 2021 Inaugural Virtual Agritourism Summit offers three days of engaging programming including 14 educational sessions, five immersive farm tours, a virtual trade show and many opportunities to keep... more »

California produce markets retain sharp division

Seven months into the ongoing pandemic, farmer Dave Vierra of West Sacramento said he thinks a new normal has arrived. "How long this is normal is a good question," said Vierra, who grows vegetables, watermelon... more »