Marketing

PMA Board of Directors adds six industry leaders

Produce Marketing Association will welcome six new industry leaders to the PMA Board of Directors on Thursday, Oct. 22 as the board meets for the first time. The newly elected leaders span the industry supply... more »

Lettuce, driven by bagged lettuce, a dominant player in vegetable sales

The pandemic caused changes in virtually all shopping habits, from when and where people shopped to the types, amounts and brands they purchased. These changes were driven by anxiety over in-store visits that prompted fewer... more »

Website allows buyers, sellers to report suspected violations of Tomato Suspension Agreement

The Florida Tomato Exchange recently launched TomatoMonitor.com, which allows individuals and companies in the tomato trade to report suspected violations of the Tomato Suspension Agreement. The new website is an important tool for the industry... more »

Bolthouse Farms launches line of plant-based carrot innovations

Taking a giant leap toward its long-term vision of "Plants Powering People," Bakersfield, California-based Bolthouse Farms announced Oct. 13 a new line of plant-powered products: Bolthouse Farms Wunderoots, new carrot-based "swaps" featuring Carrot Dogs, Carrot Fettuccine kits and Riced Carrot kits. This launch follows... more »

Monitor shifting purchasing patterns to grow business

A recent report from The Food Industry Association and The Hartman Group stated that “nearly all families (87%) report eating together as important and the COVID-19 pandemic has only amplified this value. Some younger shoppers,... more »

California’s world heavyweight championship of Godzilla gourds is on

Where there's a will there's a weigh! Bring it on beefy, burly behemoths! The excitement is building in Pumpkintown as the World’s Greatest Gourd Growers and their mind-blowing, Volkswagen-sized orange orbs hope to squash the world... more »

Farmers’ markets among entities benefiting from $27M in grants

The U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) announced Sept. 30 it has awarded $27 million in grant funding through the Farmers Market and Local Food Promotion Program (FMLFPP) and $9.3 million in... more »

Membership in WTO supported in letter sent by ag groups

A coalition of 62 leading U.S. agriculture stakeholders today called sept. 24 for continued U.S. membership in the World Trade Organization (WTO). The letter was sent to U.S. Trade Representative Robert Lighthizer and leaders of... more »