Marketing

Flat sales for fruit are worrisome, but floral is back

The week ending June 28 was the week in between Father’s Day and the Fourth of July, which means everyday demand alone was driving the sales numbers. Food and beverage sales remained well above last... more »

Markets recovering from COVID-19

Vegetable growers’ biggest obstacle seems to be market demand diminished by the COVID-19 pandemic that for months shut down restaurants and food service, and complicated farm operations and distribution. In early June, growers were getting... more »

2020 Agri-Marketing Conference will be offered as a virtual event

The National Agri-Marketing Association announced July 1 that the 2020 Agri-Marketing Conference will be offered exclusively as a virtual conference, Aug. 11-13, 2020. There will be no live event in Kansas City. “Like everyone, we’ve... more »

United States-Mexico-Canada Agreement goes into effect

The United States-Mexico-Canada Agreement went into effect July 1, at a crucial time for farmers and ranchers struggling to recover from COVID-19 losses and a depressed agricultural economy. The expected $2 billion annual increase in... more »

Father’s Day demand drove gains of 15.7% for fresh produce

The week ending June 21 was Father’s Day weekend and it resulted in a significant boost for fresh produce, both fruit and vegetables. At the same time, the demand for center-store items, including frozen and canned... more »

Georgia watermelon season peaks this week

Now just a few short weeks away from July 4, the Georgia watermelon harvest season is nearing its peak production time. “Now is the time to go visit your grocery store or local farmers market... more »

How to implement e-commerce in a food or farm operation

Sales of food and agricultural products direct to the consumer through e-commerce have also been increasing, most recently due to the COVID-19 pandemic. In March 2020, 31% of U.S. households, or roughly 40 million, used... more »

Metro Atlanta sees Extension’s mobile farmers’ markets rolling again

Mobile farmers' markets are rolling again in metro Atlanta to continue serving fresh produce and delivering nutrition education to communities through curbside pickups and digital content. University of Georgia Cooperative Extension agents and staff have... more »