Marketing
Agritourism association appoints new executive, staff team
Alexandria, Virginia-based North American Farmers’ Direct Marketing Association (NAFDMA) has selected Corey Connors as its new executive director. This appointment comes after Charlie Touchette, who provided NAFDMA with association management services for nearly 20 years, formally... more »
Metro Atlanta mobile markets ready for another market season
There’s nothing tastier than fresh greens or summer tomatoes from the neighborhood farmers market, but if you can’t make it to a market in metro Atlanta this summer, University of Georgia Cooperative Extension has you... more »
Quarterly retail, foodservice trend reports released by United Fresh
United Fresh has released two quarterly retail and foodservice trend reports: The FreshFacts on Retail Q1 2018 report, produced in partnership with Nielsen Fresh, measures retail price and sales trends for the top 10 fruit and... more »
Farm wedding venues would be protected under Michigan bill
Michigan Farm Bureau (MFB) supports a bill that has been referred to the House Agriculture Committee. House Bill 5947, introduced by Rep. Tom Barrett, R-Potterville, would amend the state zoning and enabling law to prevent... more »
USDA halts plans for new organic marketing board
The USDA has ended a proposed rule to establish a national research and promotion program for certified organic products. The decision also terminates the proposed rule on referendum procedures. USDA based the termination on lack... more »
Reception Honoring Women in Produce to feature Jewell
Cindy Jewell, vice president of marketing at California Giant Berry Farms, will be the honoree and featured speaker at the Reception Honoring Women in Produce, Tuesday, June 26, at United Fresh 2018 in Chicago. Prior... more »
Organic fresh produce sales start strong in first quarter 2018
Organic fresh produce sales started the year strong with eight percent dollar and volume growth compared to the first quarter of 2017, according to the Organic Produce Network (OPN). Organic packaged salads remain the category... more »
Reversing trend of fewer customers, sales at farmers’ markets
Across much of the United States, farmers markets have reported a decrease in consumer participation over the last couple of years. Farmers have increasingly reported this decrease has resulted in a drop in sales and... more »
