Strawberries

Freewheelin’ farmers ready to move on

After spending the past decade growing a sustainable small farm from a half acre of old farmland to a thriving eight-acre organic enterprise, the owners of Freewheelin' Farm in Santa Cruz County, Calif., are ready... more »

System allows whole-chain traceability of produce

A system developed by Top 10 Produce for smaller farms is now being rolled out at one large Salinas Valley, Calif., operation, using labels that enable whole-chain traceability.Fresh Roots, which provides produce, branding and logistics... more »

Farm marketers find ways to survive 2012

What lessons did farm marketers learn from last year's short crop?That was the subject of a panel discussion at the 2012 Great Lakes Fruit, Vegetable & Farm Market EXPO held in December in Grand Rapids,... more »

Robotic strawberry harvesters demoed in California

Agrobot, a company based in Huelva, Spain, recently demonstrated a robotic strawberry harvester at the University of California, Davis (UC Davis). The company is working to bring robotic technology to strawberry harvesting and hydroponic growing,... more »

Breeding programs focus on consumer of the future

Fruits and vegetables are important parts of a balanced diet, and making sure consumers have an abundant supply of them is part of the Agricultural Research Service's (ARS) mandate.Genetic improvements in fruits and vegetables are... more »

California tomato grower goes green

When Casey Houweling was thinking about the future of his tomato operation in Camarillo, Calif., he thought mostly of his daughters and the legacy his company would leave for them, he said. That made his... more »

Can pilfering PYO pickers be pinched?

Who hasn't seen someone "sample" the fruit in a pick-your-own stand, or seen kids walk out from the strawberry patch with as many berries on them as they have in the bucket? In some cases,... more »

Vegetables coming to market despite drought

Vegetable growers seem to be holding their own, despite what many are describing as the worst drought since the days of the Dust Bowl.While some areas were seeing a diminished crop in July, farmers' market... more »


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