Apr 2, 2021
Colorado offering free marketing webinars for ag, food operators

The Colorado Department of Agriculture is offering six free virtual marketing webinars this spring to help educate ag and food business owners on state-of-the-art ways to connect with consumers through the latest public relations, marketing, branding and social media strategies.

Colorado Proud has teamed up with ROOT Marketing & PR to offer the free webinars every other Thursday from 12:00 -1:00 p.m. beginning April 8. Each session will include time for live Q&A. The webinars will be recorded and available to Colorado Proud members any time.

Read full descriptions of each webinar on the department of agriculture’s website.

“These webinars will connect business owners with industry leaders and provide valuable information to help them succeed,” said Danielle Trotta, Colorado Proud program manager. “The presenters are actively engaged in the food system public relations world, and are excited to share their expertise with others.”

Each of the six workshops will focus on a key topic related to successful consumer marketing this selling season:

April 8th – Public Relations 101 – Live Q&A
Kuvy Ax, ROOT PR and Marketing

April 22nd – How to Plan a Social Media Content Calendar – Live Q&A
Josephine Agrawal, ROOT PR and Marketing

May 6th – Branding: Stand Out for Success – Live Q&A
Kristine Root, ROOT PR and Marketing

May 22nd – Planning, Strategy, and PR Tactics for 2021 – Live Q&A
Emily Tracy, ROOT PR and Marketing

June 3rd – Instagram Strategy for Small Business – Live Q&A
Josephine Agrawal, ROOT PR and Marketing

June 17th – Marketing Strategy: Determine the Right Marketing Channels to Maximize your Investments – Live Q&A
Kristine Root, ROOT PR and Marketing

Register here via Zoom for each event, and contact Danielle Trotta at 303-869-9176 or [email protected] for more information.




Current Issue

VGN April Cover

Insect Eavesdropper allows growers to “hear” what’s happening in fields

Managing wildlife on the farm

Southwest Florida’s Worden Farm manages challenges

Pennsylvania Vegetable Growers Association says farewell to leader

Southeast Regional Show recognizes leaders

Veg Connections: Biopesticides and beneficial insects

Business: Why do most succession plans fail?

60 years of advocating for agricultural employers

Keeping CSA members engaged and loyal

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower