Apr 29, 2022
USDA releases Local Food Marketing Practices Data

Over 147,000 U.S. farms produced and sold food locally through direct marketing practices, resulting in $9.0 billion in revenue in 2020, according to the Local Food Marketing Practices data released April 28 by USDA’s National Agricultural Statistics Service.

The data covers both fresh and value-added foods, such as meat and cheese.

The more than 40,000 farms that sold food directly to institutions and intermediates brought in the most revenue at $4.1 billion; this was followed by operations with direct-to-consumer sales, such as on-farm stores and farmers’ markets, at $2.9 billion. Sales directly to retailers accounted for $1.9 billion from more than 24,000 operations nationwide.
The top five states by value of total direct food sales were:
  • California, $1.4 billion
  • Pennsylvania, $600 million
  • New York, $584 million
  • Michigan, $555 million
  • Maine, $342 million
Most farms that sold directly to consumers sold through outlets such as on-farm stores. Texas led the nation in the number of farms selling directly to consumers, with almost 8,000 operations engaged in direct-to-consumer sales. California led in sales directly to consumers, earning $284 million.
Data also showed that 78% of farms sold their direct-to-market produce exclusively within 100 miles of the farm, while an additional 19% sold partially within and beyond 100 miles.
Approximately 314,000 people were involved in making decisions for the farms that sold directly to consumers in 2020. Of these, 57% were men and 43% were women – a higher proportion of women than among all farms, according to data from the 2017 Census of Agriculture.
For additional data, visit www.nass.usda.gov/Surveys/Guide_to_NASS_Surveys/Local_Food/index.php or NASS’s Quick Stats database at quickstats.nass.usda.gov. View the highlights at https://www.nass.usda.gov/Publications/Highlights/index.php
There will be a live Twitter Stat Chat, a question-and-answer session for the public, hosted by the National Agricultural Statistics Service’ (NASS) Environmental, Economics and Demographics Chief Tony Dorn about the Local Food Marketing Practices data @usda_nass April 29 at 1 p.m. EDT. The public should include #StatChat in their questions.



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