Jan 23, 2020Ocean Mist Farms launches Coachella winter artichoke season
Ocean Mist Farms, a leading grower and marketer of fresh artichokes in the U.S. and the only growers of winter globe artichokes in Coachella Valley, has launched the Coachella artichoke season.
According to a news release, while traditionally the peak season for artichokes has been in the spring, Ocean Mist Farms has leveraged their 100 years of artichoke expertise to develop a proprietary seed variety to go above and beyond this. The seed is highly compatible with Coachella Valley’s cool winter temperatures and desert soil, and yields the same high standards in flavor and quality that the brand is known for.
Building on the success of their 2019 winter promotion, Ocean Mist Farms is again supporting retail sales of their desert-grown winter artichokes with a variety of marketing activations centered on the expansive nutritional value of artichokes. Well-aligned with health and wellness goals that are amplified at the start of each new year, Ocean Mist Farms is hosting the “Get Up & Groove” giveaway from Feb. 3-March 13, giving participants the opportunity to win 1 of 10 music-themed grand prizes, or 25 secondary prizes.
“Now is the peak time to purchase artichokes,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Because Ocean Mist is committed to being a helpful resource for our shoppers, we created a giveaway to align with our shoppers state of mind going into the new year – one that is health focused and set on encouraging active lifestyles.”
In addition, the Ocean Mist Farms is inspiring new ways to enjoy artichokes with influencer partnerships, blog posts inclusive of cooking tips and tricks, and newly updated digital cookbooks. The brand will utilize Google advertising and targeted social media advertising to promote the sweepstakes, drive visitors to a newly launched artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found on www.oceanmist.com.
To stay up to date on the 2020 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/.