Nov 16, 2018Tour de Fresh plans 2019 ride for Salad Bars to Schools
Tour de Fresh each year unites the fresh produce industry for a four-day cycling event that raises funds to benefit the Salad Bars to Schools campaign. Salad Bars to Schools is a public health campaign to provide each child a choice of healthy fruits and vegetables every day at school.
The successful 2018 ride placed over 40 salad bars in 2018. Tour de Fresh is thrilled to proceed into 2019 with another premier event for the industry and continue making fresh produce accessible to students across the U.S.
“This year will be a milestone for the Tour with the potential of reaching one million dollars raised that directly put fresh fruits and vegetables on the plates of hungry school-age children across the country, since the event’s inception,” said Cindy Jewell, vice president of marketing for California Giant Berry Farms. “We are proud to bring together individuals and companies that share the common passion in this industry to join together supporting this ride helping to improve the health of our nation.”
This year’s Tour de Fresh event will include a cyclist’s dream route beginning October 12th in Monterey California, down the coastline of Big Sur, and ending in Anaheim on October 16th. This event not only provides significant sponsorship and fundraising opportunities for companies to engage directly with a cause that they are passionate about, but also brings friends and colleagues within the industry together for quality personal time before one of the biggest tradeshows of the year. Additionally, with the coastal route through some prime ag land, some sponsors may host the group at their facility as the group passes through the central coast, Santa Maria, and Oxnard.