Apr 13, 2016

United Fresh launches second annual BrandStorm

The United Fresh Produce Association has launched the second annual BrandStorm marketing event, which will take place Nov. 14-16 in San Francisco, California at the Hilton Financial District San Francisco.

A project of the United Fresh Produce Marketing & Merchandising Council, BrandStorm has been developed to engage all levels of marketers in the produce industry looking for new and creative marketing solutions.

“What started as an idea from the council to educate produce marketing professionals has blossomed into an incredible marketing conference,” said Cindy Jewell, vice president of marketing at California Giant Berry Farms and chairman of the United Fresh Produce Marketing & Merchandising Council. “Last year’s BrandStorm brought together produce marketers from all segments of the industry. My team and I found as much value in the education as we did engaging with other marketing professionals.”

The two-day event offers marketing solutions for attendees to take back and apply to their businesses. Speakers will discuss topics such as word of mouth marketing and consumer behavioral trends. Attendees will come together throughout the event to engage in multiple platforms, work on industry specific case studies and hear from speakers designed to make them approach their marketing strategies with a new perspective.

BrandStorm registration is now open. United Fresh members can attend for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895. For more information about BrandStorm education, registration or to sponsor at the event, contact Mary Coppola, senior director of marketing communications, at 202-303-3425.