Agritourism
Full Belly Farm balances the practical with the ecological
Diversification and sustainable growing practices are key elements in the recipe of success for Full Belly Farm, which grows a large mix of fruit, vegetables and nuts in California’s picturesque Capay Valley west of Sacramento.... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »
Industry Leaders Honored at Mid-Atlantic Fruit & Vegetable Convention
The Mid-Atlantic Fruit & Vegetable Convention in Hershey, Pennsylvania, celebrated excellence in fruit and vegetable production by recognizing growers, markets, and industry leaders from across the region. More than 1,600 growers, exhibitors, Extension personnel, and... more »
University of Vermont conducting national agritourism survey
The deadline has been extended for participation in an agritourism survey. Agritourism operators are being encouraged to participate in a national survey on agritourism operations. The University of Vermont (UVM) is conducting a survey to... more »
NAFDMA schedules webinar on improving farm market sales
Farm market operators can learn how to improve sales. NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales. “Understanding key factors limiting farm store retail... more »
Choosing the right market channel
As diversified farmers, we must master not only the production requirements for each of our products but also the strategies for effectively marketing them. The decision on how to sell our products is as crucial... more »
Farm visitor access topic of University of Vermont survey
How much growers and agriculture operations open their arms for visitors entering their properties is the topic of a survey being conducted by the the University of Vermont (UVM). The goal of the survey is... more »
Annual Farm Market Bus Tour stops are released
Set to take place on Monday, Dec. 9, 2024, the Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets to learn more about each location’s business... more »
Common marketing mistakes farm markets should avoid
It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »
Latest News
MSU Extension’s Ben Phillips honored
MBG Marketing CEO Brad Moorer dies
Current Issue
Soaring AEWR costs: Adverse Effect Wage Rates harming growers
2025 Labor Survey: Labor rules, AEWR threaten growers
Michigan farm labor study MSU study shows farm labor changes, challenges
Full Belly Farm balances the practical with the ecological
GLEXPO preview: Rooted in community
Growing Scotch Bonnet peppers in the Midwest
Farm Market & Agritourism: Sensory merchandising helps retail sales
Ag Labor Review: Trump administration teases ag worker solution
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