Agritourism
Full Belly Farm balances the practical with the ecological
Diversification and sustainable growing practices are key elements in the recipe of success for Full Belly Farm, which grows a large mix of fruit, vegetables and nuts in California’s picturesque Capay Valley west of Sacramento.... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »
Industry leaders honored at Mid-Atlantic Fruit & Vegetable Convention
The Mid-Atlantic Fruit & Vegetable Convention in Hershey, Pennsylvania, celebrated excellence in fruit and vegetable production by recognizing growers, markets, and industry leaders from across the region. More than 1,600 growers, exhibitors, Extension personnel, and... more »
University of Vermont conducting national agritourism survey
The deadline has been extended for participation in an agritourism survey. Agritourism operators are being encouraged to participate in a national survey on agritourism operations. The University of Vermont (UVM) is conducting a survey to... more »
NAFDMA schedules webinar on improving farm market sales
Farm market operators can learn how to improve sales. NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales. “Understanding key factors limiting farm store retail... more »
Evaluating farm marketing channels helps farmers build strong strategies
As diversified farmers, we must master both production and marketing. Growing crops is only part of the equation — selling them effectively is equally important. That's why evaluating farm marketing channels has become essential for... more »
Farm visitor access topic of University of Vermont survey
How much growers and agriculture operations open their arms for visitors entering their properties is the topic of a survey being conducted by the the University of Vermont (UVM). The goal of the survey is... more »
Annual Farm Market Bus Tour stops are released
Set to take place on Monday, Dec. 9, 2024, the Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets to learn more about each location’s business... more »
Avoid these common mistakes in direct-to-retail vegetable marketing
Marketing can take up to 30% of a grower's time, making it vital to use that time wisely. In direct-to-retail vegetable marketing, several common mistakes can undermine sales and customer relationships. By identifying these pitfalls... more »
Current Issue
Veg Connections: Cellulose mulch shows promise for sustainable agriculture
GLEXPO: Unlocking farm profitability
FIRA USA robotics conference to bring more grower tech involvement
Golden Stock Farms’ asparagus success
Organic Grower: AC Foods’ sustainable organic betterful Blues
Farm Market & Agritourism: Top fresh food marketing trends for 2025
Ag Labor Review: ICE field raids harm growers, workers
see all current issue »
