Viva Fresh

Viva Fresh registration opening

Registration for the 2023 Viva Fresh Expo is scheduled to open on Jan. 25. Sponsored by the Texas International Produce Association (TIPA), the event is being billed as “Bigger, Bolder, Fresher and Better than ever,”... more »

Viva Fresh calls for participants in Clean Eating Challenge

The Texas International Produce Association (TIPA) is seeking participants for next year's Clean Eating Challenge. This year, 11 participants completed the  third annual Viva Fresh Clean Eating Challenge which culminated at April’s Viva Fresh Expo... more »

Grower-shipper to host Viva Fresh podcast

A grower-shipper’s podcast will be hosted live at this year’s Viva Fresh Expo on April 23. The Fresh CrEd podcast, featuring Craig Slate and Ed Bertaud of Rio Rico, Arizona’s SunFed, will be onsite performing... more »

Current Issue

Lewis Taylor Farms counters rising labor costs

Avoid spreading tomato disease when transplanting

Georgia produce group celebrates award winners at highly attended show

In the muck and weeds: Michigan veg experts honored

Farm market bus tour shows what works, what doesn’t

Storytelling can end commodity farming

Tips for strawberry growers take center stage

Take time to assess your marketing strategy

Farm Bureau, John Deere agree on ‘right to repair

DiMare, voice of Florida tomato industry, dies

EPA proposes rodenticide restrictions

Duda names new president

Kitchen window view changes from farm to D.C.

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