Viva Fresh

Viva Fresh donates 20,000 pounds of produce to Dallas food bank

The Texas International Produce Association (TIPA) has again partnered with a Dallas area food bank to help close the hunger gap. At the conclusion of the Viva Fresh Expo in early April, TIPA members contributed... more »

Beloved TIPA employee to be honored by Viva Fresh Open

The golf tournament at the 2023 Viva Fresh Produce Expo, scheduled for March 30-April 1 in the Dallas metropolitan region, plans to honor a longtime deceased Texas International Produce Association (TIPA) staffer. At the 2023... more »

Viva Fresh returns reception, networking events

During the March 30-April 1 Viva Fresh convention and expo, the Texas International Produce Association (TIPA) plans to return two popular events. TIPA’s In Bloom Women’s Committee announces it plans to host its Challenge Accepted!... more »

Viva Fresh registration opening

Registration for the 2023 Viva Fresh Expo is scheduled to open on Jan. 25. Sponsored by the Texas International Produce Association (TIPA), the event is being billed as “Bigger, Bolder, Fresher and Better than ever,”... more »

Viva Fresh calls for participants in Clean Eating Challenge

The Texas International Produce Association (TIPA) is seeking participants for next year's Clean Eating Challenge. This year, 11 participants completed the third annual Viva Fresh Clean Eating Challenge which culminated at April’s Viva Fresh Expo... more »

Grower-shipper to host Viva Fresh podcast

A grower-shipper’s podcast will be hosted live at this year’s Viva Fresh Expo on April 23. The Fresh CrEd podcast, featuring Craig Slate and Ed Bertaud of Rio Rico, Arizona’s SunFed, will be onsite performing... more »