Marketing

Watermelon board announces restructuring

Gordon Hunt, director of marketing and communications for the National Watermelon Promotion Board (NWPB), recently announced his departure to take a position as managing director of a new Southeast Asian-oriented company. This change prompted NWPB... more »

JV Farms Organic recycling efforts spread companywide

The CEO of a large western U.S. vegetable operation was front and center when it came time to rally companywide support for stronger recycling and sustainability efforts.JV Farms Organic, based in Soledad, California, has launched... more »

New Muskegon market debuts with ‘exciting’ first year

The impact of the local farm-to-table movement may not be more evident than in the development of a new farmers' market in Muskegon, Michigan, only a few blocks away from where the previous market had... more »

Per Jensen, former seed company executive, dies

Per Jacob Jensen, 85, died Sunday, Nov. 16, 2014, at St. John's home in Mendon, New York following a brief illness.He is preceded in death by his wife Karen. He is survived by three children,... more »

Michigan Vegetable Council celebrates 50 years

The Michigan Vegetable Council (MVC) turned 50 in November. Its purpose, improving and aiding Michigan's vegetable industry, hasn't changed in all that time – especially its emphasis on supporting research and education."The need for research... more »

Labor, food safety, transportation priorities for new MVC president

Joe Pirrone will be the next president of the Michigan Vegetable Council (MVC). He'll start his two-year term in 2015, replacing outgoing president Ralph Oomen.Pirrone, 59, is the former owner of Mike Pirrone Produce, a... more »

Association seeks to unite Colorado’s fruit, vegetable growers

A small but expanding group in Colorado is carefully nurturing a new association that brings together fruit and vegetable growers from all the key growing regions in the state.The Colorado Fruit and Vegetable Growers Association... more »

South Texas onion producers to vote on marketing order

USDA has announced that south Texas onion producers will vote from Nov. 3-17 on whether to continue their federal marketing order. The marketing order requires that a continuance referendum be held every six years. To... more »

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