Marketing

Marketers share winning sales ideas

In 2007, Giff and Mae Burnap, who run Butternut Farm in Farmington, N.H., tried something new: They gave out free u-pick apple bags at a local elementary school. The half-peck bags were given to the... more »

Commission files suit against University of California

In April, the University of California (UC), Davis, filed a motion with the Alameda County Superior Court asking that the lawsuit filed against it by the California Strawberry Commission be dismissed.It's the latest move in... more »

Michigan carrot producers support marketing program

Michigan carrot producers have voted to continue the Michigan Carrot Industry Development Program, according to Michigan Department of Agriculture & Rural Development Director Jamie Clover Adams. Clover Adams said the program will continue for an... more »

Block grants set for specialty crops

USDA has announced the availability of approximately $66 million in Specialty Crop Block Grants to state departments of agriculture for projects that help support specialty crop growers, including locally grown fruits and vegetables, through research,... more »

Sakata Seed America, Alf Christianson merge

Sakata Seed America and Alf Christianson Seed Co. have merged, effective immediately.According to a news release, the entity will operate under the Sakata Seed America name and will be headquartered in Morgan Hill, Calif. Sakata... more »

Micro markets take produce sales to the next level

Next year marks Vic Pemberton's 30th year in the vending business.And he's the first to say that three decades ago, he never would have predicted the revolution that's happening in the industry today.Owner of several... more »

China offers challenges, potential for produce

It is impossible to survey China without considering an impressive list of superlatives. It is the world's largest producer and consumer of fruits and vegetables and is in the midst of the largest migration in... more »

Texas onion growers to vote on marketing order

South Texas onion producers will vote from May 12-27 on whether to continue their federal marketing order, according to USDA.The marketing order requires that a continuance referendum be held every six years. To be eligible... more »