Marketing
Guidance to U-pick operations in advance of opening set in Michigan
As warmer weather approaches, so does Michigan’s U-pick season. Farm operations across the state are working so they can safely open and operate in the face of the COVID-19 pandemic. The Michigan Department of Agriculture... more »
Arkansas reopening farmers’ markets amid COVID-19 threat
It’s farmers’ market season in Arkansas, although this year’s markets are anything but business as usual. Amid the COVID-19 pandemic, market managers and vendors have had to rethink their operations to stay in business and... more »
Fresh produce gains remained highly elevated the second week of May
In the ninth week of coronavirus-related shopping, patterns continued to evolve. Between the typical Mother’s Day sales boost and shoppers flocking to the store once more to stock up on meat amid ongoing coverage of... more »
Michigan asparagus season kicks off in time for holiday
As consumers eagerly await the arrival of this season’s crop of Michigan asparagus, the weather decided to make them wait just a little longer. Cooler temperatures in late April and early May – and even... more »
Delivery tips for markets, farms during crisis
In our current crisis, contactless delivery is a safe method to reach customers with agricultural products from your farms and markets. In this article, we’ll review specific tips for how to implement contactless delivery while... more »
Organic produce sales continue to increase, OPN reports
Total organic fresh produce sales continued to soar in April, increasing 18 percent from last year, and outpacing conventional produce products in both dollars and volume according to the April 2020 Organic Produce Performance Report. The... more »
Wish Farms supports local businesses with gift card program
International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, recently completed a successful giveback campaign on Instagram by promoting local businesses while simultaneously supporting children in need. According to a news... more »
Webinar offers tips for U-picks, on-farm produce sales
The University of Minnesota Extension is offering a webinar on May 20 titled "Practical Strategies for U-Picks and On-Farm Produce Sales for COVID-19." This webinar will discuss science-based management strategies to reduce risks associated with... more »
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