Marketing
USDA revises handling requirements for Florida tomatoes
The U.S. Department of Agriculture (USDA) on Nov. 4 announced revisions to the handling requirements under the federal marketing order for tomatoes grown in Florida. The Florida Tomato Committee recommended this action to eliminate the... more »
Is agritourism right for your farm market?
Recently a few colleagues and I just led a two-day bus tour for retail farm market owners and managers visiting seven markets in Virginia. Most of the markets we visited are less than 10 years... more »
Salad bars in Michigan schools to increase fresh, healthy options
Seventeen Michigan schools are receiving salad bars to increase fresh, healthy options courtesy of United Fresh Start Foundation and Blue Cross Blue Shield of Michigan. The salad bars are part of the national Salad Bars... more »
Retaining good employees requires an investment
I regularly encounter retail farm market managers and owners who express frustration with not being able to find, much less keep, good employees. Also, they talk about training employees to represent or at least understand... more »
How GMO labeling impacts vegetable purchases
Consumers were more willing to buy unlabeled produce after being shown food tagged as “genetically modified” in a new Cornell study that comes two months before a new federal food-labeling law goes into effect. The... more »
Plans updated for 2020 United Fresh Convention & Expo
Building off the successful new events introduced this past June at United Fresh 2019 Convention & Expo, United Fresh Produce Association is doubling down in 2020 as it prepares to begin a new decade of... more »
228,4000 pounds of produce donated by Fresh Summit vendors
More than 250,000 hungry children, seniors and families helped each month by the Second Harvest Food Bank of Orange County will share in an enormous bounty of healthy, fresh fruits and vegetables gifted by the... more »
Healthy eating led by farmers’ markets, study finds
Smaller purveyors of produce such as mobile and farmers' markets are the cream of the crop when it comes to increasing fruit and vegetable consumption in low-income communities. Opening new supermarkets, however, has not been... more »
Current Issue
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60 years of advocating for agricultural employers
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