Marketing

Annual Tour de Fresh ride planned by California Giant Foundation

The sixth annual Tour de Fresh ride, presented by the California Giant Foundation, is set to commence in a matter of days and there is still an opportunity to support the cause ahead of PMA... more »

Michigan approves $1M for needy families to spend at farm markets

Michigan taxpayers are sending more dollars for needy families to buy fruits and vegetables. Michigan House and Senate approved $1 million for the healthy food incentive program Double Up Food Bucks in the state 2020... more »

Keynote during BrandStorm 2020 to be presented by SXSW’s Forrest

Hugh Forrest, chief programming officer of SXSW (South by Southwest), will deliver a keynote during BrandStorm 2020, on Tuesday, Feb. 11 in Austin, Texas. Forrest will speak on the storied history and growing success of... more »

Growers’ attitudes toward cultural, marketing practices studied by students

Two University of Georgia (UGA) graduate students have received grant money to pursue research into producers’ attitudes towards sustainable agriculture. The U.S. Department of Agriculture’s Southern Sustainable Agriculture Research and Education (SARE) program provides graduate... more »

Alpine Fresh reveals new brand identity with redesigned logo

Alpine Fresh , a grower, packer and shipper of fresh fruits and vegetables based in Miami, Florida, has launched its new brand and redesigned logo. This new logo has been incorporated into Alpine Fresh's product... more »

Ocean Mist adds store locator to website

Ocean Mist Farms, the leading grower and marketer of fresh artichokes, recently added a store locator widget to the official brand website. In addition to enhancing in-store sales by offering shoppers a way to identify local retail availability,... more »

High-end agritourism: Taylor grows for chefs, wine estate guests

High-end wine estates, restaurants and boutique farm-themed hotels are becoming popular around the country. While their growing operations themselves don’t resemble traditional commercial agriculture, they do generate substantial income from farm visitors who stay or... more »

Popular Minnesota agritainment business ending 31 years of operation

A Byron, Minnesota, farm has been in one family for more than 100 years and they have been opening up their home to the community for the last 31 years. According to ABC6 News in Rochester, Minnesota, Tom and... more »