Marketing
‘Wonder Melon’ name of new organic watermelon beverage
Bayonne, New Jersey food manufacturer Kayco is releasing a... more »
USDA-advised daily fruit, veggies cost less than $3
Every 5 years, USDA and the U.S. Department of Health and Human Services release a new version of the Dietary Guidelines for Americans with information and recommendations about how individuals can achieve a healthy diet. During 2019,... more »
International show setting for Colorado produce showcase
The Colorado Fruit & Vegetable Growers Association (CFVGA) will provide produce-focused food samples and direct consumers to Colorado-grown produce July 20-21 during the Slow Food Nations Taste Marketplace. The event takes place at Larimer Square... more »
Ocean Mist merchandizing effort in New York a success
Ocean Mist Farms reports an increase in artichoke sales through strategic creative retail displays and well-executed promotions in partnership with Four Seasons Produce. In June, Four Seasons Produce worked directly with Lexington Co-op Markets in Buffalo,... more »
Ocean Mist Farms hires organic product manager
Ocean Mist Farms, proud sponsor of the Organic Produce Summit, will be in attendance at this year’s show with new Organic Product Manager Katie Tossie, in addition to showcasing Ocean Mist Organic Artichokes, Brussels Sprouts,... more »
California ranks No. 1 in agricultural sales with $45.2B
In U.S. agriculture, California is clearly the MVP in sales. According to the 2017 Census of Agriculture, California’s 70,521 farms ranked No. 1 in agricultural sales with $45.2 billion; this accounted for nearly 12 percent... more »
Rubén Ramírez joins PMA as general manager in Mexico
The Produce Marketing Association (PMA) has hired Rubén Ramírez as PMA general manager in Mexico, a full-time position. Ramírez will be a resource and in-country support for members of PMA and the industry at large,... more »
Pricing information for farmers’ markets sought in MIssouri
University of Missouri (MU) Extension will collect pricing information at farmers' markets in Missouri this summer and fall. MU Extension specialists are visiting farmers' markets across the state from now to October, says Darla Campbell,... more »